麦克，你为什么要把提词器放在摄像机后面， Mikey, is there any reason you wanted the teleprompter
这样我就能直视你了，还是你根本不在乎? behind the camera so I'm looking straight at you, or you don't care?
—是的，我认为这样没问题。—好吧。 - No, I think it's okay. - Okay.
我们现在的位置很好。 We're in a good spot.
因为我的眼睛在镜头中有点儿靠右。 'Cause my eyes are a little shooting to the right.
—不过没关系。 —你确定吗？ - That's okay, though. - Are you sure?
嗯-嗯。没关系。 Mm-hmm. Okay.
所以你想从头开始吗? So you wanna start from the top?
是的。 Yes.
我要把每一处都做好。 I'm just gonna do each point.
—准备好了吗？ —我一直就准备好了。 - Ready? - I am born ready.
2019年九月
欢迎大家的到来。 Welcome.And thank you for coming.
房地产业正在进行一场根本性的转变， Real estate is going through a fundamental shift,
从一种每件含有“位置性固定成本”的商品 from a "fixed cost per seat" commodity
变成一种体验差异化的... to an experiential-differentiated...
房地产业正在进行一场根本性的转变， Real estate is going through a fundamental shift,
从一种必须得要... from a must-have...
这真拗口。 It's a mouthful.
从一种每件含有“位置性固定成本”的商品 Fromm a "fixed cost per seat" commodity
变成一种必备的体验性... to a must-have experiential...
我做的来，我做的来，我做的来。 I can do it, I can do it, I can do it.
房地产业... Real estate...
伙计，我需要别出声。 Guys, I need no sounds.
如果在我讲话时，你们在走动并发出任何声响，请立即停止。 If you're moving and making a sound and I'm speaking, freeze.
房地产业正在进行一场根本性的转变， Real estate is going through a fundamental shift,
从一种每件都含有“位置性固定成本”的商... from a "fixed cost per seat" com...
啊哈！我们会清除这段的。 Ehhh! We'll clean it up.
我觉得我们很好，我想我们现在正在为路演做准备。 I think we're great,and I think we're preparing for the roadshow right now.
对不起。 Sorry.
世间万物都需排浊。 The universe had to release it.
嘘！你们得跟着我走。在我做完… Shh! You guys gotta flow with me.After I do the...
嘘！把臭味散出去。 Shh! Just let the air out.
WeWork的商业模式正受到质疑。 WeWork is garnering questions about its business model.
这里有各种各样的危险信号。 There are all kinds of things that just pop out as red flags in this.
它的估值看起来像是一家科技公司， It feels like it's valued as a tech company,
但实际上却是一家房地产公司。 but this is a real estate company.
创始人想要完全控制生活。 The founder wanted total, complete control for life.
该公司在短短六周内从470亿美元的估值 The company went from a $47 billion valuation
跌至濒临破产的境地。 to near bankruptcy in just six weeks.
公司的未来在这一点上非常不确定。 The future of the company very uncertain at this point.
如果你告诉一个30多岁的男人 If you tell a 30-something male
他是耶稣基督， that he's Jesus Christ,
他会倾向于相信你。 he's inclined to believe you.
-从头开始。我先酝酿一下。 - Start from the top. I'm gonna get this.
好的，我准备好了。 Okay, I got it.
我们如何创建并拆解了一头470亿美元的独角兽 WE WORK
翻译：hardstick 校订：HARDSTICK 翻译：hardstick 校订：HARDSTICK
社交媒体公司向我们承诺， Social media companies promised us
科技将把我们团结在一起。 that technology will bring us together.
我得告诉你，我观察了一下现在世界上 Well, I gotta tell you, I've been observing a little bit what's happening
正在发生的事情，我真的觉得很多时候， around the world right now and I actually feel like a lot of times
正是科技正在把我们分开。 technology is pulling us apart.
在我们看来，成功的秘诀在于真正的联系。 And the secret of success in our opinion, is it's about real connection.
你想别人怎么对待你，你就怎么对待别人。 It's about treating other people the way you wanna be treated.
而是成为比你自己，更伟大的事物的一部分。 It's about being part of something greater than yourself.
我希望我们永远不要忘记， I want us to never forget that the future,
在利用技术的同时，未来就在于我们自己。 while leveraging technology,lies in ourselves.
是我们将开辟前进的道路， It is us who will blaze the path forward,
铺筑的不是算法，不是软件， paved not with algorithms,not with software,
而是价值观、友谊、 but with values, with friendship,
和共同的目标，最重要的是，人性。 with common goals, and most importantly,with humanity.
下一次革命将是“我们（We）的革命”。 The next revolution is going to be the We revolution.
它将恢复我们每个人的尊严感和集体感， And it will restore in each one of us a sense of dignity and community
没有这些，就无法成就伟大。 without which greatness cannot be achieved.
华尔街的几代人都不能化解 Not in generations has Wall Street absorbed
（2008年九月） the number of body blows it took today.
美国的财政体系的 The American financial system
基础正在被动摇， is rocked to its foundation,
因为华尔街的顶尖机构都被如山的债务压垮了。 as top Wall Street institutions topple under a mountain of debt.
（《大西洋月刊》记者） - After 2008, 2009, you had this really interesting period in U. S. economics
当时经济本身处于衰退之中， where the economy itself was in a recession
我们在寻找摆脱衰退的方法，我们在寻找希望。 and we were looking for some way to get out of it, we were looking for hope.
希望就在科技上。 And hope was found in technology.
人们就会说:“这就是未来。科技是未来。 And people were like,"That's the future. Tech is the future.
这将是把我们从萧条中拉出来的生命线。” It's going to be the lifeline that pulls us out of these doldrums."
在那个时候，你就发现，有很多科技拥趸和技术乐天派。 And at the time, you had a lot of sort of tech boosterism and techno-optimism.
他们的想法不仅使这些公司会变得有价值， The idea was not just that these companies were going to become valuable,
而且它们代表了人类文明未来的 but that they represented something really fundamental and beautiful
一些真正基础和美好的东西。 about the future of human civilization.
在这个时期，如果你能清晰地表达出你的公司的愿景， It was a period where you were rewarded
而不仅仅是为了赚钱， if you could articulate a vision of your company
你就会得到回报。 that wasn't just going to make money.
它将改变世界。 It was going to change the world.
你的商业是建立在什么之上？ What is your business built on?
—We —你... - We. - You...
我需要你告诉我。“我的商业...” I need you to tell me that. "My business..."
—我们开始了吗？—是的，我们将开始，下面我就是正式的了。 - Are we starting? Yeah, we'll just start and then I'll get official.
—好吧，你们准备好，就...他不在你的取景框里吗？ - Okay, you got it, you'll get... He's not in your picture?
—现在，不要去想它...—他不在你的画面里吗？ - Now, don't worry about...- He's not in your frame?
我们帮你搞定，你也要配合我们。 We got you covered,you got us covered.
—WeWork 是一个社区... - WeWork is a community...
等等，你想让我看着谁，你还是…?好吧。 Wait, who do you want me to look at, you or the...? Okay.
那就让他们从这边拍摄。 So they're taking this side.
这就是，我们这里要注重细节。 This is, we go to the details here.
-你看起来棒极了。-我们在这里关注很多细节。 - You look fantastic.- We focus on a lot of details here.
亚当像许多“纽漂”一样来到纽约， Adam arrived in New York like many immigrants,
准备推销他那满脑瓜的奇思怪想。 ready to hustle, full of ideas.
（《福布斯》首席内容审查官，总编辑） And, uh, like many who've come to New York before him,
呃，他们不是真正来工作的。 uh, they didn't really work.
他有了一个叫“婴儿膝盖垫”的想法， He had this idea called Krawlers,
这是为婴儿准备的，这样他们就可以有软垫膝盖了。 which was for babies so they could have padded knees.
自古以来，婴儿在没有膝盖垫的情况下也能活得很好。 You know, babies have been doing fine for millions of years without padded knees.
我们的口号是，“他们不告诉你 Our tagline was,"Just because they don't tell you
不代表他们不受伤。” doesn't meant they don't hurt."
他和他的姐姐宅在家里上网冲浪， He's couch-surfing with his sister,
她已经是一名小有名气的模特。 who's had some success as a model.
—你看见什么就去得到什么。 - What you see is what you get.
我想亚当一定喜欢 And I think Adam really loves
纽约的生活方式及夜生活。 the New York lifestyle,the nightlife.
（《福布斯》资深编辑） But professionally,he's kind of a dilettante.
我在布鲁克林的丹博工作 I'm working in Dumbo, Brooklyn,
在大楼里有一位建筑师，他的名字叫米格尔·麦凯维。 and in the building there's an architect whose name is Miguel McKelvey.
我和米格尔在讨论房地产生意时有不同的想法。 And me and Miguel are talking about different ideas of real estate businesses.
-我被他吸引，对他很感兴趣，因为 - I was attracted and interested in him because
他给这个房间带来了能量， he was bringing energy to the room,
也许对他来说，我可以成为一个平静的元素， and perhaps for him I could be a calming element
吸收他身上的一些能量， and take in some of that energy that he had
然后用一种有趣的方式反射给他。 and reflect it back at him in an interesting way.
我们要做的是建立一项事业， And we went out to build a business
它将改变人们的工作方式， that's going to change the way people work,
它是基于社区和重新定义成功的事业。 that's based on community and redefined success.
从他俩合作的第一刻起， And from minute one with their partnership,
就是米格尔主内， it was Miguel who was Mr. Inside
亚当主外。 and Adam was Mr. Outside.
世界已经发生了变化。 The world has shifted.
这曾经是一个“自我”的世界。对吗？ It used to be an "I" world. Right?
I（我）-手机，I（我）-电脑，都是我，我，我 IPhone, iMac, all about me, me, me.
如果你把“我（ME）”翻转过来，就会得到"我们（WE），” If you take the "me" and you flip it and you get the "we,"
你知道我们要改变人们工作和生活的方式， you understand that we're about to change the way people work
但更重要的是，我们要改变世界。 and the way people live,but more importantly, change the world.
（犹太人在以色列建国前建立的，延续至今的，类似人民公社的组织） The kibbutz.
一个自由社会中工作的集体。 A working collective in a free society.
独创的，唯一的， Invented, unique,
符合当时条件的。 contemporary.
这是过去一百年来最重要的社会实验。 The most important social experiment of the last hundred years.
每一个伟大的事业 Every great business
都有一个创始的故事，而“WeWork”的是很精彩的。 has a founding story and WeWork's is excellent.
亚当和米格尔这两个公社的孩子。 You have Adam and Miguel,uh, two children of communes.
严格讲，是在公社制度下成长的孩子 Literally grew up in communes
一个是在俄勒冈的犹太社区，另一个是在以色列的基布兹。 and, you know, one in Oregon and one in Israel in a kibbutz.
他们最终达成了一个想法，他们要建立一个工作公社。 And they wind up together with this idea that they're gonna create a work commune.
当我们想到WeWork时， When we thought of WeWork,
我脑子里的一个想法是， one of the thoughts that I had in my head is,
我们需要一个资本的“基布兹”。 we need a capitalistic kibbutz.
一方面，让我们创造一个人人分享的共享经济。 On the one hand, let's create a sharing economy where everybody shares.
另一方面，如果你选择比别人更努力工作， On the other hand, if you choose to work harder than others,
你也应该得到更多的报酬。 you should also be compensated more.
像任何故事讲述一样， Like any narrative,
它都要经过融合和提炼。 it gets boiled down and distilled.
随着公司的发展，创始故事也在发展。 And as the company evolves,the founding story evolves.
但他们的创业故事确实转化成了 But their founding narrative actually really did translate
他们早期的许多商业成功。 to a lot of their early business success.
-我的意思是，我们现在所认为的协同工作 - I mean, co-working,as we think of it now,
在当时并不存在。 didn't really exist at the time.
（办公空间共享服务） Before WeWork,the real big player was Regus.
-欢迎来到雷格斯，新的工作方式。 - Welcome to Regus, the new way to work.
为当今快速变化的商业面貌，提供全球性的工作方式解决方案。 A global workstyle solution for today's rapidly changing face of business.
就像你在一般公司和办事机构一样， As corporate and institutional as you could get,
你得到的是小隔间和沉闷的颜色。 with cubicles and dull colors.
而当你走进Regus And walking into a Regus
就像走进牙医诊所的储藏室。 was like walking into the back of a dentist's office.
我们从建筑开始。 We started by taking buildings.
我们把它们切成小块。 We cut them up to small spaces.
我们用玻璃做一切。它是非常公共的。 We built everything from glass.It was very communal.
它非常具有通透性。 It's very see-through and transparent.
我们在公共空间，我们基本上创建了 We put in common spaces,and we basically created
一个由小型企业、企业家和自由职业者组成的社区。 a community of small businesses,entrepreneurs and freelancers.
在那个社区里，人们几乎是被迫去帮助别人的。 And in that community, people are almost forced to help other people.
当你身处一个建立在这种道德标准之上的办公社区时， And when you have a business community that's built
每个人都变得更加成功。 on these kind of moral standards,everybody becomes more successful.
（社区建立经理） - In January 2010,
早上7点，我去主持一个网络会议， I went in to lead a networking meeting at 7 a. m.,
当天的嘉宾是 and that day the guest of a guest
WeWork的创始人亚当·诺伊曼。 was Adam Neumann,the founder of WeWork.
会议结束后， When the meeting ended,
我们站在一起聊天时， we ended up standing next to each other, talking,
他说，“哦，我可能需要抵押贷款。” and he said,"Oh, I might need a mortgage."
我说，“好吧，我刚空缺出一个申请抵押贷款的席位。 I said, "Well, I'm opening the mortgage seat.
我要去做点别的事。” I'm gonna go do something else."
他说:“你打算去做什么事?”我说:“我不知道。 He said, "What are you gonna do?"I said, "I don't know.
我想做一些让我兴奋的事。” I want to do something that lights me up and makes me feel excited."
他说:“嗯，我刚把这座楼改成为为在家办公族用的。” And he said, "Well, I just took this building down in Soho.
“我创设的这个理念叫做WeWork。 "I'm launching this concept called WeWork.
你可以过来看一下。” You should come and take a look."
三天后在一个星期一的上午，我开始变成了他们的第二个雇员。 Three days later on Monday morning,I started as their second employee.
我一直保留着亚当发给我的电子邮件 I still have this email that Adam sent to me
那是我在开始新工作的前一天的凌晨1点发给我的。 at one o'clock in the morning the night before my first morning.
我早上8点醒来，收到一封电子邮件，上面写着:“早上好，句号。 I woke up at 8 a. m. to an email that said,"Good morning, period.
让我们建立世界上最大的网络社区。” Let's build the largest networking community on the planet"
最后连个句号都没有。 And not even a period at the end.
在我们开业的前三周，我就出现在在工地现场， I showed up and we were three weeks before our opening day,
那是我们即将开业的第一幢大楼的第一个楼层的一半的楼面， where we opened the first half of one of the floors in our first building,
那里有17间办公室， which was 17 offices,
那天是我开始工作的第一天，亚当说， and when I started on that first day, Adam said,
“我想在三周后开业，而且我想填满等候的名单。” "I want to open in three weeks and I want to be full with a wait list."
所以。我们从一开始就开始了竞赛。 And we were off to the races from the very beginning.
—我想去跟投资人商谈。可我都不知道他们是谁 - I want to talk to the investors.I don't know who they are
和他们在哪儿，但是他们就要看到这个。 and where they're at,but they're looking at this.
我想让他们觉得我正在和他们谈话。 I want them to feel that I'm talking to them.
—去他们那里。—去他们那里，跟他们谈。 - At them. - At them. To them.
这就是我要告诉他们的故事。 This is a story that I'm telling them.
—好吧，没那就直接对着镜头说。—好的。 - Okay, then, go right to the camera. - Okay.
很好，我已经准备好了。 —好的。 Perfect. I'm ready. - Okay.
开始。 —嘿，你们好， Action. - Hey, guys.
这就是WeWork，世界上第一个实体社交网络。 This is WeWork, the world's first physical social network.
我们的使命是通过合作赋予世界力量。 Our mission is to empower the world through collaboration.
我们知道世界的未来 We know that the future of the world
就是小企业，不是美国的大公司。 is in small business,not in corporate America.
所以我们正在建立一个透明的、能计量的共享社区。 So we're building a community that's transparent and that's accountable.
那就是WeWork。 That is WeWork.
嘿，大家好，帕特里克和我，在这里想给你们 Hey, guys,Patrick here and I wanted to give you
快速介绍一下WeWork的办公室。 a quick tour of my WeWork office.
我搬进了一个叫做WeWork的新办公室。 I moved into a new office space called WeWork.
我喜欢WeWork的一点是，我们可以在任何地方工作， What I do like about WeWork,we can, like, work wherever,
我们的工作环境很好。 and it's just like a good environment to be in.
有一种说法，硅谷的公司 There's a saying that companies in Silicon Valley
（WeWork的前成员） are founded in garages.
在纽约，它们是在厨房里建立起来的。 In New York City,they're founded in kitchens.
在这里。那是我的新空间。 There it is. That's my new space.
是的。 Yeah.
让WeWork更特别、更有吸引力的 The thing that made WeWork more special
就是它的市场营销，对吧? or more attractive was just its marketing, right?
—就是说:“做你爱做的事。” - This says, "Do what you love."
—我们的朋友正在进行科技创业， - Our friends who were doing their tech startups,
他们都在WeWorks里工作。 they all worked in WeWorks.
我们甚至没有考虑任何其他的共同工作空间。 We didn't even consider any other co-working space.
我们的想法是，如果你有一家科技创业公司， The thinking was,if you have a tech startup
你想让它成功， and you want it to be successful,
你可以从WeWork开始。 you start it at a WeWork.
—我太喜欢共同办公空间了。 - I love co-working spaces so much.
让我们从零食区开始。 So let's start over here at the snacks area.
我们有零食区。 We have the snack area.
有咖啡，柠檬水。 Coffee, lemon water.
“做你喜欢做的事情。” "Do what you love."
我喜欢喝咖啡，所以…我要这么做。 I love drinking coffee, so...I'm gonna do that.
每个人都想成为企业家。 Everyone wanted to be an entrepreneur.
我们都想筹集一千万美元。 We all want to raise $10 million.
-我是BrunchCritic.com的创始人。 - I'm the founder of BrunchCritic.com.
-我们公司是SmileBack。 - Our company is SmileBack.
—UPlanMe联合创始人。 - Co-founder of UPlanMe.
—滚动工具包。 —消费者。 - Scroll Kit. - Consumer.
—握手。—神话。 - Handshake.- MyThing.
—Spindows。—颈背。 - Spindows.- Scruff.
- Yoink.- RoomHints. - Yoink.- RoomHints.
—这家公司是做新麦芽啤酒的。 - The company is Beer to Buds.
WeWork体现了一种乐观主义， WeWork embodied an optimism
以及千禧一代对于如何工作、 and this millennial excitement about how to work
如何一起做事、如何灵活行事 and how to do things together,do things flexibly
以及如何反抗八、九十年代建立的办公室文化的兴奋。 and rebel against the office culture set by the '80s and '90s.
这几乎就像成为一个俱乐部的成员， It was almost like somehow being a member of a club,
这超越了你的传统型写字楼。 beyond just where your office building is.
世界在改变，人们的工作方式也在改变。 The world is changing,the way people work is changing.
如果你今天22岁，刚从大学毕业，你不能按照旧的方式 If you're 22 today and you're out of college, you can't go and work
去美国大公司工作，你需要一个新的解决方案。 for corporate America in the old way and you need a new solution.
我们共享同一个空间，做不同的业务。 We're sharing the same space,we're doing different businesses.
我们明白，通过互相帮助，我们可以变得更成功。 And we understand that, through helping each other, we can become more successful.
—你长得有多快? —非常快。 - How fast are you growing?- Very.
我们说的是什么样的数字？ What kind of numbers are we talking about?
我们现在谈论的可能是 We're talking about probably one of the fastest
过去10年里最快的一次实体扩张。 physical expansions that has been seen for the past 10 years.
（Eventique公司创始人，CEO） - When I got introduced to Adam through a friend,
我进来了。 uh, I came in.
我甚至不知道WeWork这个公司曾经存在过。 I didn't even know the company WeWork ever existed.
他说到了点子上。他说"看，我们没多少时间了。 He went right to the point. He's like,"Look, we don't have a lot of time.
“我在州北部有个露营地。我想主持一个活动。 "I have a campground upstate.I want to host an event.
我需要你的帮助。我相信你能帮助我。” I need you to help me.I believe that you can help me."
然后他告诉我预算，我说:“嗯…… And then he told me the budget,and I said, "Well...
“你知道，你的预算不是太多。 "you know, your budget's not too great.
”我不知道，我要怎么，呃，才能把这事办好， "I don't know how I'm, uh, you know, gonna really pull this off
并赚上几块钱。” and make a couple dollars."
他说，“别担心，你知道，我们会成长的。” He said, "Don't worry,you know, we're gonna grow.
“我们要做大。你要和我们待在一起。 "We're gonna be big.You're gonna stay with us.
你要和我们一起做很多工作。等着瞧吧，等着瞧吧，等着瞧吧。” You're gonna do a lot of work with us.You'll see, you'll see, you'll see."
—太刺激了，会越来越大的。 - It's exciting, it's gonna get bigger.
他身上的某些东西很突出。 Something about him stood out.
我说不清楚，但亚当是个很有说服力的人。 I couldn't put my finger on it,but Adam's a very convincing guy.
他…他很有个性而且… He's... He's got a big personality and...
我走出会议室，说:“好吧，我会让它实现的。” I walked out of that meeting,I said, "Okay, I'll make it happen."
我们尽了全力… We pulled every favor...
从设备到表演者。 from equipment to performers.
在几周内，我们制作了现在的 And within a couple weeks,produced what's now become
WeWork夏令营。 WeWork Summer Camp.
你好，Weworld。 Hello, WeWorld.
多亏了你，一切都进展得很顺利。 Thanks to you, things have been going very well.
为了表示感激，我们决定开一个72小时的周末… And in gratitude, we decided to throw a 72-hour weekend...
...狂作！ ...rager!
WeWork夏令营是狂纵的节日。 WeWork Summer Camp was Fyre Festival gone right.
做吧，做吧！ Do it, do it!
这是为WeWork的成员， It's this mini festival for members at WeWork,
和所有员工 and all the employees
举办的小型节日，他们要去偏远的地区 going to this remote children's summer camp
参加儿童夏令营。 in the middle of nowhere.
最疯狂的活动是什么? The most rad activity?
天啊，有这么多好玩的事要做。 Oh, my gosh, there has been so much fun stuff to do.
说实话，这些障碍绳对我来说真的是个挑战。 Honestly, these obstacle ropes really challenged me.
我在思索在那里的生活。 I was contemplating life up there.
—呜哇！—我觉得他们想杀了我们。 - Whoaaaa! - I think they're trying to kill us.
—我只是在滑水。—滑水、轮胎漂流。 - I was just wakeboarding.- Waterskiing and tubing.
我的头撞得很厉害 Hit my head really hard
然后不得不躺下来喝椰子水。 and then had to lay down and drink coconut water afterwards.
—我们几乎翻倒了四次，我不得不叫救生员来救我， - We almost tipped over like four times and I had to ask the lifeguards
因为我太害怕了。 to come get me, 'cause I was so scared.
我参加了生存技能培训班，那真的很有趣。 I went to the survival skills thing and that was really fun.
-哦，像气球的那种东西， - Oh, the balloon things where
你就像在泡泡里，撞向别人。 you're like in the bubble and like you run into people.
WeWork夏令营，我认为，真的开启了 WeWork Summer Camp,I think, really kicked off
公司的整个活动， the entire event side of the company,
成为了WeWork最著名的 which became one of the most well-known,you know, elements
元素之一。 of what WeWork was.
-我想我可能，我不想说错， - I think I was probably,I don't wanna misstate it,
就像WeWork的第十名律师。 like the tenth lawyer at WeWork.
那是一种非常非常棒的文化。 Um, and it was just an amazing, amazing culture.
你知道，那里的人很棒。 You know, the people were great.
嗯，我想他们和我有相同的价值观，对吧？ Uh, I think they shared the same values I did, right?
他们基本上有一个“努力工作，尽情玩乐”的氛围。 They basically had, it was like a "work hard, play hard" environment.
但这与在一家顶级律师事务所工作完全不同。 But it's totally different from that at a white-shoe law firm.
正是因为有了这些公司团建活动。 And that's because of these company events.
我是说，这绝对是 I mean, it is, it is legitimately
你一生中最疯狂的工作经历。 the craziest work experience you'll ever have in your life.
我想四点的时候，他们开始供应酒。 I think at four o'clock,they start serving alcohol.
而当我说要供应酒时， And when I say they're serving alcohol,
他们就在供应就。 they are serving alcohol.
差不多每50码，就有一个类似酒吧的供应点。 Like every 50 yards,there's like a bar set up.
而且是无限量的。 And it's unlimited.
就像，如果你想喝到死， Like, if you wanted to drink till the end of time,
你就可以喝到死。 you could drink till the end of time.
—来吧，诺伊曼。再给我点，再给我点! - Come on, Neumann. Gimme some more,gimme some more!
在这些活动中， At all these events,
白天你要听陈述和演讲。 during the day you listen to presentations, speeches.
总有一些名人在那里。 There was always like some famous people there.
然后，你知道，晚上，你做WeWork的事情， And then, you know, at night,you do the WeWork thing,
有点像派对。 which is kind of just party.
亚当生长于以色列，那里只有一个电视频道。 Adam grew up in Israel,only had one TV channel.
（1978年上映的电影，讲述美国大学校园内兄弟会与校方博弈的故事） And he saw a lot of movieslike Animal House ...
-谢谢，我需要那个。 - Thanks, I needed that.
还有，敲锣表演。 And The Gong Show.
所以，在很多WeWork的地点都设有锣。 So, in a lot of the WeWork space,there was a gong.
在许多大型活动中都有敲锣。 At a lot of big events,somebody hit a gong.
众所周知，在所有WeWork的场地，都有啤酒桶。 And all WeWork spaces, everybody knows,there was kegs of beer.
你懂的，这对年轻人很有吸引力。 You know, it's beautiful young people.
那里的同事相处得很好。 Coworkers got along there amazingly.
你会遇到来自世界各地的人。 Like, you met people from all over the world.
我想人们真的很喜欢它的酷劲。 I think people really liked the coolness of it.
这是一种推销的手段。 And that's kind of what was being sold.
—我，我很高兴今晚你们都在这里。 - I am, I am so happy to have all of you here tonight.
简直难以置信。 Like, this is unbelievable.
去年谁在这里？ Who was here last year?
去年在这里的同学请举手! Raise your hand if you were here last year!
我们曾担心我们做的不如去年好， We were very worried that we couldn't do better than last year,
那时我对大家说:“一定有办法的。 and I said to everybody,"There must be a way."
我说，“那么，如果我们增加一些天数， I said, "Well, what if we add one more day,
“增加两倍的人数，还增加五倍的酒类供应，会怎么样？ "do twice as many people,five times as much alcohol?
那么，我们就又做了一遍！” Then we could do this again!"
酒！ Alcohol!
我想我们都知道的是， I think the thing that all of us know is,
如果你想在这个世界上成功， if you wanna succeed in this world,
你必须建造有目的性的东西。 you have to build something that has intention.
我们之所以聚在一起，是因为我们想做一些 And what puts us together, all of us here,is because we wanna do something
让世界变得更美好的事， that actually makes the world a better place,
我们想以此赚钱。 and we wanna make money doing it.
这很好。 It's okay.
—我去纽约时，刚二十出头， - I moved to New York in my early 20s,
（亚当的前助理） and I got off of a plane with two suitcases.
我要和我姐姐的朋友住在一起。 And I was going to live with my sister's friend.
我记得晚上打车去那里， I remember taking a cab over there,
看着这座城市的夜景， and it was at night and just looking at the city
充满敬畏。 and being in awe.
我真不敢相信我在那里。 Like I truly could not believe I was there.
我的第一份工作是 My first job was at a hedge fund,
在一家对冲基金公司做行政助理。 and I was an executive assistant there.
就像我搬到纽约是为了“寻找我的梦想”。 Like I had moved to New York to "find my dreams."
现在我真的，真的有点不知所措了。 And here I was really, really kind of lost.
这个朋友找到我说，“我有个朋友开了一家公司， The friend reached out to me and said,"I have a friend who has a startup
他在找一个助手。你感兴趣吗？” and he's looking for an assistant.Are you interested?"
于是我联系上亚当。 And I got connected to Adam.
当我走到他面前时，他非常随意， I walked in and Adam was super casual,
初见印象是，他就很悠闲，很有魅力。 very laid-back, very charismatic from the moment I saw him.
而且他还很高。 And he's very tall.
简直就是玉树临风。 And so he has a like very commanding presence.
嗯，他也真的，真的... Um, and he's also really, really...
他真的有亲和力。 he's really friendly.
—你好，怎么样啊？ —这是我们的创始人，亚当.诺伊曼。 - Hello, how are you? - This is our founder, Adam Neumann.
—嗨。 —你好吗，埃丝特? - Hi.- Hey, how are you, Esther?
—很高兴见到你。 —约瑟夫，为什么你的办公室最乱？ - Nice to meet you.- Joseph, why is your office the messiest one?
握握手吧，在影片中看得会效果不错。 Shake my hand, it's good for the movie.
别害羞，看着镜头。 Don't be shy, look at the camera.
很好。 —你好。 That's good. - Hello.
—他带我去各处看了看， - And he was giving me a tour of the space,
同时我也被面试了， and I was interviewing at the same time,
我们谈论的是他们对WeWork未来的梦想。 and we were just talking about their dream of what WeWork would become.
—你得放点能让我们成长的东西。 - You gotta put something that we can grow into.
我们需要思考... We need to think...
如果不是一年，也要半年。 half a year forward if not a year.
这不仅仅是改变人们的工作方式。 This is not just about changing the way people work.
最终，我们会改变 We're gonna change, ultimately,
人们互动方式的方方面面。 every facet of the way that people interact.
对我来说，就是这样。 It just really spoke to me.
我感觉，我感觉从那一刻起改变了。 And I felt like, I felt changed from that moment.
-嘿。 - Hey.
不过，镜头对着我的脸，还是很尴尬。 It's embarrassing, though,with the camera in my face.
千禧一代不仅仅想要一份工作。 Millennials don't just want a job.
他们不仅仅是想要一份职业。 And they don't just want a career.
他们想要一个使命。 They want a calling.
这里，我要给亚当·诺伊曼点个赞。 And I will give Adam Neumann credit here.
他设想每个人 He assumed that everybody
在参与WeWork项目时，都会达成他们各自的使命。 was achieving their calling by participating in WeWork.
他会成为世界上最不可思议的推销员之一， He'll go down as one of the most incredible salesmen in the world
因为他可以让任何人也这么做 because he can get anyone to do
无论是他想让他们这样，还是他的眼光看到了他们这样。 whatever it is that he wants them to do and what he sees in the vision.
—在我23岁搬到美国之前，我住过13个不同的地方。 - I lived in 13 different places until I moved to the U. S. when I was 23.
我不得不去许多不同的社区， And I had to go through many different communities,
作为一个小孩，每次转入新的学校，都不是件容易的事情。 and every time you go to a new school as a kid, it's not an easy thing.
亚当的世界观在很大程度上 Adam's world view was heavily shaped
是由这种游牧的童年和 by this kind of nomadic childhood
对归属感的渴望所塑造的。 and a desire to belong.
他一直想要的就是参与其中 What he always wanted was to kind of be part of this
他笃信：“一个好汉三个帮” "sum is greater than the parts" collective
而且他还想成为众人注意的焦点。 where he still is kind of the center of attention.
—当我说“We”，你们就说... - When I say "We," you say...
Work！-We！
Work! - We!
- We! - Work!
所有的这些公司团建活动， At all these company events,
亚当一出场，灯光就黯淡下来， Adam comes out, the lights are down,
闪光灯四闪，场面更疯狂。 the strobe lights are going,the crazy graphics are going.
有请WeWork联合创始人兼首席执行官Adam Neumann。 Please welcome WeWork co-founder and CEO, Adam Neumann.
—非常感谢你们今晚的到来，我都等不及要开始了。 - Thank you so much for coming tonight,and I can't wait to get started.
—我把亚当等同于，你知道的， - I've kind of equated Adam to like, you know,
精神上或宗教上的人… one of these, you know,spiritual or religious people...
—造物主... - Lord God...
...好像他触摸了你的头，你的病就会治愈。 ...who think they can cure like the plague by touching your head.
哦，上帝！ Oh, Jesus!
—他之所以能让人们接受 - Like he literally had people bought in
是因为他抓住人们的心，就像... and he grabs in a room like that...
-你是一个创造者，你是一个创造者，我知道你是一个创造者。 - You're a creator, and you're a creator,and I know you're a creator.
我们之所以都是创造者 And the reason we are all creators
是因为我们做的事情比我们自己更伟大。 is because we do something that's greater than ourselves.
—当我和一个对某件事充满激情的人说话时， - When I speak to somebody who's so passionate about something,
我很难不被他的 it's really difficult to not
激情淹没。 let that soak over me.
你情不自禁地沉浸在他说的话中， You could not help but drink in what he was saying,
这也成了你的梦想。 and it became your dream, too.
如果我们知道如何对待彼此… If we know how to treat each other...
你知道，有很多从未真正工作过的年轻人。 You know, it's a lot of younger people who've never really worked before.
他们夜以继日地工作，而且他们真的，真的相信这一点。 They were working like around the clock,and they really, really believe in this.
我在二十多岁时寻求人生的目标 I was in my mid-20s looking for purpose
而这时有个人在推销他的梦想， and here's this person selling this dream,
而...我就很容易成被他说服。 and...I was an easy target for that.
我肯定想要那个他告诉我的世界。 I definitely wanted the world he was telling me about.
—有时我觉得这个房间里的每一个人都是我， - I sometimes feel that every single person in this room
有着不同的经历。 is me having a different experience.
和不同的幻想... And imagine...
如果你25岁，这是你的第一份工作， If you're a 25-year-old and it's your first job,
在定位你的人生时，却像中了魔咒般高喊着:“WeWork, WeWork, WeWork!” going to orientation and chanting,"WeWork, WeWork, WeWork!"
你知道，可能看起来很正常。 you know, may seem normal.
好了，继续吧，谢尔曼。 All right, so now, go on, Sherman.
如果你45岁，在律师事务所工作过 If you're 45 and you've worked at law firms and whatever,
你会这样说，“好吧，这是不同之处。” you're like, "Okay, this is different."
因为，你知道，你身在其中，你就在那里。 But, you know,you're into it, you're there.
你熟悉了这些人在做的事情。 You get down with what people are doing.
我在WeWork的经历，就像生活在另一个世界。 My experience with WeWork,it was like living in another world.
它生活在一个人们都很快乐的世界里。 It was living in a world where people were just happy.
对吧?他们很高兴在一起。 Right? They were happy to be around each other.
WeWork创造的是当下存在的环境， What WeWork created was this environment of present existence
用有意义的方式来庆祝生活。 and celebrating life with, with meaning.
世界是一个黑暗的地方，而这个WeWork的小洞穴 The world is a dark place,and this little cave of WeWork
是我快乐的地方。 was my happy spot.
—唯一阻碍你实现梦想的 - The only thing that stands in the way of achieving anything you want
就是你自己。 is just you.
你知道最令人惊讶的是… You know the most amazing thing...
在其中一次活动中，我坐在后排， At one of these events,I was sitting towards the back,
有一个年纪更大的招待在那里。 and there was an older usher there.
而且是一个非裔美国人。 And it was an African-American guy.
然后他就开始问我一些问题。 And he just started asking me some questions.
他说，“你们公司是做什么的? And he was like, you know,"What's the company about?
你在那儿干什么?” What do you do there?"
而你知道，我回答了他的问题。 And, you know,I'm answering his questions.
我们一直在聊，他只是改变了他的语气 We're going on and on, and he just kind of changed his tone of voice
他有点看不起我， and he kind of looked down on me a little bit
他说，“兄弟，我能问你一个严肃的问题吗?” and he was like, "Brother,can I ask you a serious question?"
我说，“当然可以了，问我吧。” I was like, "Yeah.Sure, ask me the question."
他说，“这是某种邪教吗?” He says, "Is this some kind of cult?"
我参加了几个夏令营， I had been to a couple of the summer camps,
（前WeWork/WeLife的成员） and I saw how much fun everybody was having
都玩得很开心。 within the We community.
然后我的一个在WeWork工作的朋友 So then a friend of mine who worked for WeWork
打电话给我说:“你看… called me up and said, "Look...
“WeWork正在做这件新事情。 "WeWork is doing this new thing.
“我现在什么都不能告诉你。 "I can't tell you anything about it right now.
“是为纽约最酷的人举办的， "Um, it's going to be for the coolest people in New York,
“我保证你会想成为其中一员的。 "and I promise you are going to want to be a part of it.
你愿意为了这个新的WeWork公司而毁约跳槽吗?” Are you willing to break your lease to do this new WeWork venture?"
就像...“能给我几天考虑吗？” Like... "Can I have a couple days?"
而她说，“不，你没有时间考虑了。 And she said, "No, you can't have a couple days.
我现在就得知道，你愿意为了这个而毁约跳槽吗？” I need to know right now, are you willing to break your lease for this?"
呃，我说，“我猜... Uh, and I said, "I guess...
是的。” Yeah."
我不情愿地说，“好的，我愿意做。” Reluctantly.I said, "Yeah, I will do it."
几周后，我收到了这份邀请 So a couple of weeks later,I got this invitation
这就有点儿像汤姆.克鲁斯演的电影《大开眼戒》。 for what looked like Eyes Wide Shut ,that Tom Cruise movie.
真的是一无所知。 Like, non-informational whatsoever.
时间，地点，约会，仅此而已，你懂的。 A time, a place, a date,and that's it, you know.
基本上就是“到时候见”。所以我说，“天哪，好吧。” "I'll see you there," basically.So I was like, "Jesus, okay."
所以我去了，亚当·诺伊曼也在场， So I show up and Adam Neumann was there at this initial thing,
当时大概有500人在这个房间里， and there was maybe 500 people in this room,
他们向我揭示，将要发生什么。 and they revealed what was going on.
WeWork正在开办WeLive， WeWork is starting WeLive,
这是关于居住的新方式。 that is all about this new way of living.
我们有机会成为第一批进入这一领域的人。 And we had a very distinct opportunity to be the first people in there.
我相信亚当说的每一句话。 I believed every word that came out of Adam's mouth.
—如果你们把这里当成自己的家，这个活动就成功了。 - The success of this will be if you guys feel like this is your home.
他说话的口气就像 He seemed like he was talking
有使命在身一样。 like a man on a mission.
所以我签了字， So I signed the thing
他们给了我回复，让我写一篇 and they got back to me and asked me to write
非常通俗的“为什么你应该住在这里。” a very sort of generic "why you should live here."
“我们为什么要选你呢?” "Why should we pick you?"
就好像我对WeLive一无所知一样， Like I didn't know anything about WeLive,
所以我实际上是在为一本我还没读过的书写读书报告。 so I was essentially writing a book report for a book that I hadn't read.
这是那种你会觉得， It's one of those things where you're like,
我要说的就是"哇" all I have to say is, "Wow!"
所以，你知道，我的论文写得太长了。 So, you know, I wrote way too long of an essay than I needed to.
在那之后不久，我…被接受了。 And, uh, shortly after that,I was... accepted.
这里本来是可以入住的地方。 This was supposed to be a space where it's move-in ready.
你不需要任何东西。 You don't need anything.
所以我打包了一个袋子，就一个大袋子 So I packed a bag, just one big bag,
像一个流浪者，走进了这个空间。 like a drifter, and walked into the space.
这是… And it was...
…令人惊叹，太美了。 stunning, it was beautiful.
你走进来，一切都很完美。 You know, you walked in and everything was perfect.
我是WeLive的第一个设计师。 I was the first designer at WeLive.
我搬到了WeLive， I moved into WeLive,
因为我是第一批成为测试体验师的成员之一。 because I was one of the first members to be a beta tester.
（前WeLive设计师） And that meant that,for the first six months,
会大幅降低。 there was a drastically reduced price.
我和我的同事一起设计了这个空间， I had designed the space with my colleagues,
我不能错过这个机会， and I couldn't pass up the opportunity,
这真的很酷，因为你生活在 and it was really cool because you were living
一个全新的生活环境里。 in this brand-new living situation.
折叠床是建在沙发里的。 The Murphy bed was built into the couch.
角落里塞着一张小桌子 There was a little desk tucked into a corner
你可以把电脑放在上面。 that you could put your computer on.
整个空间大概有200平方英尺。 The whole thing may have been 200 square feet.
大概有200平方英尺。在生意好的时候。 Might have been 200 square feet.Like on a good day.
但这都是关于社区共享的。 But it was all about community.
我认为最初的一群人肯定符合一定的标准。 I think the initial group of people definitely fit a certain criteria.
我是说，除了年少他们还没有实际的责任。 I mean, beyond being young with no actual responsibilities.
—大多数是单身。每个人都是单身。 - A lot of single people.Everybody was single.
我们其实有这样一个共识，每件事都要设计得 We actually had a saying that everything had to be designed
能承受两个人的重量。 to hold the weight of two people.
你猜这些人有什么共同之处， Guess what all those people had in common
就是能够暂停他们的个人生活去尝试这个新事物。 was the ability to pause their personal lives to try out this new thing.
它们吸引了同样是WeWork一代的千禧一代。 They appealed to the same WeWork generation of millennials.
当时有很多在WeWork工作的人住在我们这里。 A lot of people worked at WeWork who lived at WeLive at the time.
我们中有非常非常小的一部分人是局外人， A very, very small percentage of us were outsiders,
我想你会说。 I guess you could say.
前六个月，如果有人离开大楼，感觉很奇怪。 The first six months, it was weird if someone left the building.
如果有人说，“嘿，我要去参加朋友的生日派对，” If someone were like, "Hey, I'm going to a friend's birthday party,"
下一个常见的问题是， and the very common next question is,
“哦，它在几楼?” "Oh, which floor is it on?"
这是同居的好处之一， That's one of the benefits of co-living is,
你搬进来，你自然会交到朋友，你会花时间和他们在一起。 you move in,you get friends automatically,you spend time with them.
所以它就变成了你的整个社交圈。 So it becomes your whole social circle.
所有人都全身心地投入到 It all felt like everybody was really dedicated
这个想法的实现中， to making this idea work,
这种乌托邦式的想法… this sort of utopian...
…社会的生存状况， society of living situations,
而没有真正思考 without really thinking
这些事情的后果。 of the consequences of that.
WeWork想成为独角兽。 WeWork wanted to become a unicorn.
独角兽是指估值10亿美元的公司。 A unicorn is a company valued at $1 billion.
一只美丽的独角兽 That one beautiful unicorn
可以给你带来百倍的投资回报， that can return a hundred times your investment,
这就是你作为风险投资家赚大钱的方式。 that's how you're gonna make a lot of money as a venture capitalist.
所以整个风险投资界基本上 So the entire world of venture capital basically
都在寻找独角兽。 is on a unicorn hunt.
寻找下一个Uber， Finding the next Uber,
寻找下一个Facebook，寻找下一个Google， finding the next Facebook,finding the next Google,
这将使你成为亿万富翁， that's going to make you a billionaire
只要你选对了一匹马， just by picking and betting on the right horse,
或者在这个例子中，对了独角兽。 or in this case, the right unicorn.
当WeWork在纽约发展的时候， When WeWork was in its major New York growth period,
有很多大公司看到了它的潜力。 there were a lot of big players who saw the potential.
风险投资公司认为 Venture capital firms saw this
这是一个巨大的增长，但他们必须迅速行动。 as a really great growth play but they had to move fast.
（声音来自布鲁斯.唐勒维） - I liked him immediately.
（早期WeWork的投资人） Adam's just a charming, charismatic person
他能说服很多人。 who is very persuasive to a lot of people.
对于各位投资者来说， In many ways for investors,
WeWork就是未来要做的工作。 WeWork was the future of work.
它成为了这种日益增长的灵活办公趋势的 It became this poster child for this growing trend
典型代表，嗯，有点像数码时代的游民。 of flexible offices,um, kind of digital nomads.
另一件驱使这些投资者的是“害怕错过机会症”， Another thing that drove these investors was FOMO,
他们怕失去机会。 fear of missing out.
他们已经看到了先前的风险投资公司 They had seen what venture capital firms had reaped
从这些初创公司中收获了什么，他们也想参与进来。 with all these startups,and they wanted to get in the action.
对很多投资人来说，WeWork是下一个大事件。 For many people,WeWork was that next big thing.
WeWork基本上吸引了种子投资者的兴趣， WeWork was basically getting interest from seed investors
他们在想，“哦，这是一家小公司。 who were thinking,"Oh, this is a small company.
我要用一张小支票从它的底部抢一票。” I'm gonna get in on the ground with a small check."
然而，他们认为的小公司已经悄无声息地达到了10亿美元的估值。 And yet they had quietly already reached a billion-dollar valuation,
这家公司是纽约为数不多的几家科技独角兽公司之一， i.e., one of New York's very few tech unicorns,
但人们并不知道这一点，因为他们还没有宣布。 and yet people didn't know this because they hadn't announced it.
我想，等一下。 I'm like, wait a second.
纽约有一家价值10亿美元的创业公司， There's a billion-dollar startup in New York
人人都想加入， that everybody wants to be a part of
但没人能知道它到底会有多大。 and nobody has a sense of how big it is yet.
从那时起，我开始花很多时间和亚当在一起， And so that's when I started spending a lot of time with Adam,
试图了解这家公司。 to try to understand the company.
—纽约的房地产市场是 - New York real estate is one of the most interesting markets
世界上最有趣的市场之一， of any kind in the world,
因为你得追溯到约翰·雅各布·阿斯特(1864-1912)的时代， because you have to go back to the days of John Jacob Astor,
那句名言，“纽约市的房地产市场没有人会变穷。” the famous saying, "Nobody ever got poor with New York City real estate."
但有一点要注意， But there's a caveat to that,
那就是你必须有非常锋利的肘部， which is you have to have incredibly sharp elbows
而且你必须一直玩下去。 and you have to play for keeps.
这是以男性主导的。 It is male-dominated.
商业的投资组合。 Businesses, portfolios.
城里有很多家族财团。 A lot of familial wealth in the city.
这是一个鲨鱼吃掉鲨鱼的行业。 It is a shark-eat-shark industry.
罗斯，勒弗拉克，库什纳，甚至特朗普家族。 The Roses and the LeFraks and the Kushners and even the Trumps.
这与企业家本身无关 It's not really about entrepreneurs per se,
而是关于家族，关于王朝。 but it's about families,it's about dynasties.
通常来说，这种行业是，只有你进入 It's generally the kind of business that once you're in
并建立了滩头阵地，那你才算是真正进入了。 and you establish a beachhead,uh, you're in.
—这就好像你是一家房地产公司， - So it's almost like you're a real estate company wrapped
被这种科技的光环包围着。 in this sort of, in this tech sheen.
—我们绝对不是一家房地产公司。 - We're definitely not a real estate company.
我们是创造者的社区。 We are a community of creators.
我们为企业家和自由职业者创造环境。 We create environment for entrepreneurs and freelancers.
我们利用科技将人们连接起来。这是一种新的工作方式。 We leverage technology to connect people.And it's a new way of working.
正如Uber利用汽车来共享经济 And just like Uber is the sharing economy for cars
—而花旗自行车利用单车来共享经济...—没错。 - and Citi Bike for bicycle... - Right.
...我们则是利用空间来共享经济。 ...we're the sharing economy for space.
你是否买下了房屋产权？ Do you buy the properties?
而我们绝对不会买下房屋产权。 So we definitely do not buy the property.
—那将使我们成为另一个房地产公司。—是这样的。 —That again would make us a real estate company.—Exactly.
我们与房东签订了长期租约， We create long-term leases with landlords,
然后我们将空间分割，我们创建了社区 and then we take the space and we break it up and we create the community
以及会员之间的联系。 and the connections that happen between our members.
我看到他在做什么。 I saw what he was doing.
（前波士顿地产CEO） I made a judgment as to this man's leadership capabilities,
真的是非凡的，对吗? which are truly extraordinary, okay?
显而易见，它是一个伟大的概念，而且它还在继续膨胀。 It's phenomenal, and it's a great concept,and it's continuing to explode.
—把这些破旧的建筑以一种新的方式翻转， - Taking these distressed buildings and flipping them in a new way,
这是别人都没有的洞察力。 that was an insight that no one else had.
而且，你知道，他们得到了房地产行业最聪明的人的认可， And, you know, they're validated by the smartest people in real estate
“哇!这是一个非常有趣的想法。 being like, "Wow!That was a really interesting idea.
这可能真的很冒险，但这是个有趣的想法。” It may be really risky,but it's an interesting idea."
（特朗普的亲家，伊万卡的婆家） Pretty quickly, the Kushner family,
鲁丁家族，还有波士顿地产 the Rudin family, and Boston Properties
都带着这个主意登上了船。 were all onboard with this idea.
它得到了地产商们的认可 It was validating to the establishment
它也会得到华尔街的认可。 and it was also validating to Wall Street.
你也知道，摩根大通对WeWork进行了大量投资。 You know, JP Morgan leads a large investment in WeWork.
—亚当喜欢对外界扯大旗当虎皮。 - Adam loved to namedrop to people.
（华尔街日报记者，《共享狂热》的联名作者） And, I mean, Jamie Dimon is the world's...
顶级的银行家， top banker,
（杰米·戴蒙，生于1956年，摩根大通的CEO） and he would tell people he was his personal banker.
他们开始消费一切。 They started to consume everything.
他们在尽可能多的社区 They were renting as many office spaces
租用办公空间。 in as many neighborhoods as possible.
这变成了不折不扣的土地攫取者。 It became a literal land grab.
突然之间，WeWork成为 All of a sudden, WeWork became
纽约市最大的办公空间承租人。 the largest lessee of office space in all of New York City.
大家下午好。 Good afternoon, all of you.
今年年初，当我们节目组坐下来 When we sat down at the beginning of this year
决定今年日程表时， to decide the agenda,
我们在名单上圈出的第一个名字 the first name we put on the list and circled
是WeWork的亚当·诺伊曼，你马上就会知道为什么了。 was Adam Neumann of WeWork,and you're about to see why.
顺便说一句，刚才坐在亚当身边吃午饭时 But by the way, having lunch next to Adam
他就指导我 and having him coach me
说我怎么把演播室的座位安排错了... on how we did the seating all wrong here was...
我的意思是，有三四次，他都非常... I mean, three or four times,he was very...
—但这让我很困扰，因为这个房间的能量中心就在这里 - But it bothers me because the center of energy in this room is right here
那里现在却是空的，而它就在我们面前。 and no one's sitting there,and it's right in front of us.
我们关注的正是这些小细节 And it's these little details that we pay attention to,
而这也是为什么，你要把人们聚在一起， and this is why, this is how you bring people together,
我们把观众聚在一起，却让他们面对着错误的对象， and we have people sitting there facing the wrong direction,
而这间演播室有足够的空间，让我们彼此挨得更紧密。 and there's enough room for all of us to get closer.
—最后... - The last...
—我记得一开始我走进办公室 - I remember in the very beginning walking into the office
看到丽贝卡，我看着她说， and seeing Rebekah and looking at her and saying,
“你丈夫有一个不可思议的想象力。” "Your husband has an incredible vision."
她说:“我知道。这就是我嫁给他的原因。” And she said,"I know. It's why I married him."
《觉醒》2010年，编剧、制作、主演：瑞贝卡.诺伊曼 《觉醒》2010年，编剧、制作、主演：瑞贝卡.诺伊曼
-你没事吧？ - Are you okay?
哦，见鬼，你又嗑药了？ Oh, fuck, are you on drugs?
—不。—你嗑了？ - No.- Are you?
—没有！—你现在在吃什么？ - No!- What are you on right now?
-我啥也没吃，罗宾。 - I'm not on anything, Robin.
见鬼。 Fuck.
瑞贝卡曾是亚当的妻子， Rebekah was Adam's wife,
她和我们有一间办公室因为她是电影制作人，演员。 and she had an office with us because she was a filmmaker, an actress.
（美国女演员） She is, uh,a cousin of Gwyneth Paltrow.
如果你听到丽贝卡的事或者 You can't go far hearing about Rebekah
和丽贝卡谈话，你就会想到这些。 or talking to Rebekah without that kind of coming up.
我去看了她创作拍的电影。 I went to a screening of a film that she created.
我们都去看了电影。 We all went to the screening.
—这就是你一生的故事？ - This is your entire life story?
—这是我全部的故事。 —不，这不是。 - That is my entire story.- No, it isn't.
—这很有趣。 - It was interesting.
她从WeWork一开始就在我们身边， She's around from the beginning of WeWork,
以非正式的方式提供帮助。 helping in unofficial ways.
我遇到我妻子的时候，我28岁。 I meet my wife, I was 28.
这是十年前的事了，她看着我， This was 10 years ago,and she looks at me
毫不夸张地说，不到五分钟，她就对我说， and she goes,literally within five minutes,
“你有很大的潜力，但现在你满嘴都在喷粪。” "You have a lot of potential,but right now you're full of shit."
“你很有潜力，但你却满口胡言。” "You have potential,but you're full of shit."
“你，我的朋友，是一派胡言。” "You, my friend, are full of shit."
“你有很大的潜力，但你是一派胡言。” "You have a lot of potential,but you're full of shit."
她说:“找到你的激情。” She said, "Find your passion.
“做一些真正改变世界的事情。 "Do something that actually changes the world.
“把这二者结合起来，我向你保证， "Bring those two together, I promise you,
你会得到你想象不到的最好的事业。” you'll have the best business you ever imagined."
我得说这一切都是我做的，丽贝卡，我只想说谢谢你。 I have to say I did all of that and,Rebekah, I just want to say thank you.
—亚当，我的爱。 —没有你，我一事无成。 - Adam, my love.- I'd be nothing without you.
说得好。 —谢谢你。 Well put. - Thank you.
我要去采访亚当。 I would go to interview Adam.
有很多次采访，瑞贝卡都参加了。 Rebekah was there for a lot of the interviews.
亲爱的，我能说句话吗? Sweetie, can I just say something?
我怎么暂停?你不需要这个。 How do I pause this? You don't need this.
—她在问我这个故事的目的。 - She was, um, grilling me about my intentions with the story.
—建40万平方英尺的房间… - Really by putting 400,000 square feet of room...
你是说WeWork会让社区变得更酷？ You're saying WeWork is gonna make the neighborhood cool?
—会成功的 - It's gonna make it work.
它会让整个社区，就这样。 It's gonna make the neighborhood, period.
WeWork要把下东区变成新的硅谷。 WeWork is gonna make the Lower East Side the new Silicon Valley.
显然她很有权威， Clearly she had a lot of authority,
但当时人们并不认为她是联合创始人。 but she was not considered at the time a co-founder.
很明显，丽贝卡想要塑造亚当 It's pretty clear that Rebekah's trying to sort of shape Adam,
或者帮助他成为世界领袖， or help him become this world leader type
你知道，他自己渴望成为，而瑞贝卡也喜欢。 that, you know, he aspires to be and that she likes.
在WeWork工作时，我们都觉得，“哦，哇。” Working at WeWork,we all felt like, "Oh, wow.
这是一个特殊的地方，在一个特殊的时间， "This is such a special place to be at a special time,
因为随着它的发展，他们会需要，他们会需要我们。” because as it grows, they're gonna need,they're gonna need us."
你是个干劲十足的CEO。 You're a hard-driving CEO.
我们已经看到，其他一些干劲十足的首席执行官和工作时间很长的公司， We've seen with other hard-driving CEOs and companies with a lot of hours
这种文化可能会崩溃。 that, that the culture can crumble.
我看了你的一个视频， I was watching a video of yours where
典型的周一是早上7点到， the typical Monday was described
凌晨3点回家。 as arriving at 7 a. m.And going home at 3 a. m.
—这个星期一，我是在凌晨2点干完的，不是凌晨3点。 - This Monday,I finished at 2 a. m., not at 3.
这是一个很好的星期一。 It was a good, it was a good Monday.
—我以为我要在WeWork工作一辈子了。 - I thought I was going to work at WeWork for the rest of my life.
我真的以为这就是我的终身职业， I really thought that this was my lifetime career
我会和公司一起成长。 and I would just grow with the company.
如果你建立了一种令人惊叹的文化，一种人们可以给你回报的文化， - If you build an amazing culture,one that people can give you feedback,
一种在努力工作时，也可享受美好时光的文化， one that works hard but also has a great time,
那么当困难来临时，你将会应对自如。 then you will deal with the tough times when they come.
这才是最重要的，如果你做得对… And that's, that's what's really important, and if you do it right...
顺便说一下，努力工作很有成就感。 By the way, working hard is fulfilling.
我们会拼命地跑。 We would hustle so hard.
尽管我们能达到目标 And though we would hit the mark,
但亚当总有办法让大家看到 there was always a way that Adam grew the vision,
我们能做得更多，更努力，更快。 so that everyone could see that we could do more, hustle harder, hustle faster.
当有人告诉你，他们正在改变世界， When somebody tells you they're changing the world
而你正在帮助他们做到这一点时，我感觉很特别。 and you are helping them do that,it feels special.
真的感觉很特别。 It feels really special.
每个人都参与其中，准备好成为公司的一员 Everybody was just on it,ready to be a part of this company,
成为WeWork的一员，成为梦想的一部分。 to be part of WeWork,to be a part of the dream.
那时，我们还被告知… At that time,we were also being told like...
…亚当说我会成为百万富翁。 Adam told me I was gonna be a millionaire.
大多数人都同意薪水低于 Most people agreed to salaries less than
他们在其他常规领域或诸如此类的地方的薪水， they would make at somewhere else in a regular field or whatnot,
因为你得到了一份薪水和一定价值的优先认股权。 because you were given a salary and a certain value of stock options.
—当你的企业有一个使命，这个使命就是改变世界， - When your business has a mission,and that mission is world changing,
人们可以接受这个使命，然后他们就会加入进来。 and people can buy into the mission,then they're gonna come in.
然后他们需要他们喜欢的文化。 Then they need the culture that they're going to enjoy.
为了创造这种文化，你必须把员工放在第一位。 To create that culture,you got to put employees first.
我们给每一个员工都赋予了权益， We've given every one of our employees equity,
所以每个人都是这个行业的合伙人，从清洁工和门房 so everyone is a partner in this business,from the porter that cleans
到社区经理， to the community manager,
再到公司的首席财务官和首席运营官。 to the CFO and COO of the company.
每个人都是合作伙伴。 Everyone is a partner.
也就是说，人们通过股票期权变得超级富有，对吗？ So the idea was, people get super rich off of stock options, right?
你听说过一个曾经在亚马逊工作的人。 You hear about the guy who went to work at Amazon.
他在仓库工作。 He worked in the warehouse.
他大概是第40个人。他成了亿万富翁。 He was like the 40th person in.He became a multi-gazillionaire.
这就能是被人们接受的。 So that's what was being sold.
但股票期权的运作方式 But the way the stock options worked
并不是与实际发生的一样。 was that's not really like what would happen.
“公平”是一个时髦的词。 "Equity" was kind of a buzzword.
亚当一直在谈论这件事。 Adam would talk about it all the time.
（前WeWork律师） "You all have equity in the company."
但我不认为这是真的。 Which I don't think is quite true.
如果你有优先认股权，你实际上并不拥有公司的股权。 If you have stock options, you don't actually own equity in the company.
你拥有一种证券，它给予你购买该公司股票的选择权。 You own a security that gives you an option to buy equity in the company.
我发现人们并不理解 I would see that people didn't understand
你是在接受你所得到的。 about that you're taking in what you're getting.
这太令人兴奋了… It's so exciting...
…感觉自己拥有这么有名的东西 to feel like you own something that is so famous
这就是我们所说的。 and so talked about.
这样他们就会说，“哦，我有权益。” So that they can say like,"Oh, I have equity."
但如果有人真的做了计算，可能他们的权益价值是2000美元。 But if somebody actually did the math,maybe their equity's worth like $2,000.
你可能会认为，获得100万美元赔偿的可能性 You might think that the possibility of getting a million-dollar payout
远远高于实际情况。 is far higher than it actually is in reality.
有很多房间。 There's a lot of room.
你可以坐在锣旁边。不要害羞。 You can sit next to the gong.Don't be shy.
WeWork入职培训会 WeWork onboarding meetings
都在星期一上午举行。 were on Monday mornings.
每个人都进来了，然后演讲就开始了。 And everybody would come in and then a presentation would begin.
（前WeWork产品经理） And the presentation was the mythology of WeWork.
就像亚当穿过以色列的集体农场一样。 Like Adam walking through a kibbutz in Israel.
就像他抚摸着薰衣草的双手， Like his hands grazing over lavender,
一边在思考，一边讲述着 as he thinks to himself with a narration
社区共享、相互支持、彼此相爱的故事。 about community and support and loving one another.
然后我们看到米格尔穿过他在俄勒冈州的院子。 Then we get Miguel like walking through his compound in Oregon.
他们没有这么做;这是他们应该做的。他们应该雇我的。 They didn't do that; that's what they should have done.They should have hired me for that.
但是不管怎样，嗯，你知道，有点… But anyway, um, you know, kind of this...
其中有几张幻灯片是关于WeWork的， But it's definitely like a couple of slides about WeWork
还有很多幻灯片是关于每一个处在C级的人。 and then lots of slides about every single person at the C level.
在某种程度上，他们改变了组织结构， At some point, they changed the organizational structure
在不同地区有小型ceo。 to have like mini CEOs in different regions.
他们称之为C-We-Os。 And they call them C-We-Os.
于是... So...
我没开玩笑，你知道的，然后我就说" I'm not kidding, you know,and I was like, "Look
“听着"我这辈子都不会用"c-我们-o " "I'm not referring to anybody as a C-We-O
指代任何人” for my entire life."
他们还拍了一些奇怪的视频。 And they made some weird videos.
关于视频的一切 Everything about the videos
都是宣传。 was propaganda.
一切都是宣传。 Everything about it was propaganda.
对于音乐盲和对这些视频缺乏意识的人 The tone-deafness and lack of awareness to show these videos,
这是难以置信的。 it was incredible.
基本上，你有首席执行官，你有所有的c - weo Basically, you had the CEO,you had all the C-We-Os,
你真的没有看到任何少数民族在高层。 and you really didn't see any minorities up in the higher echelons.
WeWork没有适当的多样性，就这样，很难停下来。 There wasn't proper diversity at WeWork, period, hard stop.
“c - we - o”是那些 The C-We-Os are people
自吹自擂的人。 who just want to talk about their awesomeness.
他们和亚当有很多相似之处。 They have that very much in common with Adam.
就好像你需要知道谁身居高层， It was almost like you needed to know who was at the top
这样当他们经过时，你就可以向他们鞠躬。 so when they came past,you could bow down to them.
这些活动本身真的有 The events themselves really were meant
向WeWork尽忠的意思。 to kind of like engender a loyalty to WeWork.
每个星期一会有50-70人参加， There would be like 50 to 70 people starting every Monday,
你坐在你的办公室里，突然间 and you'd be sitting in your office,and all of a sudden
你听到整个大楼都在喊口号。 you hear chanting throughout the entire building.
当我们都在努力工作时。 While we're all trying to do our work.
这是震耳欲聋的。音乐响起，大家都在尖叫。 It's deafening.The music and everybody screaming.
他们愿意花任何数量的钱让自己感觉良好， They were willing to spend any amount of money to make themselves feel good
在员工面前看起来不错。 and look good to their employees.
办公室，说得委婉点，很狭窄。 The offices were,to put it mildly, they were cramped.
我们从最高层得到的咒语，我特别记得 The mantra we got from on top,and I specifically remember
在一次全公司会议上，我们被告知我们要 an all-company meeting where we were kind of told
翻四倍，五倍，六倍。 that we would be quadrupling up,quintupling up, sixing up.
“你再也不需要角落办公室了 "You don't need the corner office anymore.
”你不再需要山上的房子了。 "You don't need the house on the hill anymore.
这一切都是关于能量，团结，和你的人类同胞一起工作。” It's all about energy, togetherness,working with your fellow humans."
与此同时，你知道，我路过亚当的办公室 And then meanwhile, you know,I slide by Adam's office
他在那里有一个真正的宫殿。 and he's got a veritable palace in there.
这一切都有点虚伪。 There's a little bit of hypocrisy to all this.
你知道，我记得在一些老公司的演讲中， You know, I remember at some old company speech,
那是关于，采取一些小的步骤来确保 it was about, you know, taking some small steps to make sure
我们每年在运营预算上节省100万美元。 that we saved a million dollars on the operating budget every year.
然后亚当买了一架价值六千万的私人飞机。不是吗？ And then Adam just bought a $60 million private jet, right?
所以，你知道，你听到这些，你会想， So, you know, you hear these and you're kind of wondering like,
这传达了什么信息，人们到底是该如何生活? what is the message that's being told and how are people really living?
在WeWork，确实有 There was definitely a lot of chaos
很多混乱和缺乏组织。 and lack of organization at WeWork.
很多次，我做的都是别人的工作。 Multiple times,I end up doing other people's jobs.
因为他们的工作速度不够快。 Because they're not working fast enough.
最后我的上司 So then eventually my supervisor
把他的密码写在了便利贴上，然后交给了我。 writes his password on a Post-It and he hands it to me.
我做什么都用他的账号。 I used his log-in for everything.
我登录和退出如此频繁， I was logging in and out so often
不止一次，我将点击他的Gmail图标， that more than once,I would click on his Gmail icon
最终打开他的电子邮件，只有意识到这是他的电子邮件， and end up opening his email,only to realize it's his email
然后不得不注销一切，重新登录。 and then have to log back out of everything and have to log back in.
有一天， And, you know, one day
一封邮件的标题引起了我的注意。 a title of an email caught my eye.
接下来的，就像他们说的，就是历史了。 And then sort of the rest, as they say,is history.
所以我就点了一下 So I click on it, of course,
那是一张他要解雇的人的名单。 and it's a list of people that he's gonna fire.
我名列其中。 And I'm on the list.
但当你进一步阅读它时， But when you read further down in it,
你会发现这是一项削减7%员工的命令。 you realize that it's a mandate to cut 7% of their employees.
因为WeWork刚把钱冲进马桶。 Because WeWork was just flushing cash down the toilet.
损失惨重，所以我们不得不裁员。 Just hemorrhaging, hemorrhaging money,so we had to cut jobs.
他好像是这样写的， He wrote something like,
“哈！贱人们，我裁掉了我团队7%的人，” "Ha! Bitches, I cut more than 7% of my team,"
因为任何人都会裁掉7%。 'cause everybody was supposed to cut 7%.
而我就说，“什么？” And I was like, "What?"
我看到那封邮件后，我想， After I saw that email, I thought,
他把密码给了我，于是我就继续查， well, he gave me his password,and so I went digging
因为我想，好吧， because I thought, okay,
我知道我们的钱快花光了。 I know we're running out of money.
现在他们在裁员。什么错了吗? Now they're laying people off.What's going wrong?
当我回去的时候，我发现了一份文件， When I go back in,one of the documents that I find,
很明显，这些信息并没有被传播出去， it was obviously, the information was not meant to be disseminated,
但它表明 but it showed that
我们必须将我们的收入 we had to adjust our revenue down
减少80%左右。 by something like 80%.
我不知道他们会不会告诉投资者。 I didn't know if they were not gonna tell investors.
他们每次在媒体上发布消息肯定都在撒谎。 They certainly were lying to every time they put out something in the media.
—你的生意真的盈利了吗？ - Are you actually turning a profit in the business?
我们肯定在赢利。 We are definitely turning a profit.
我厌倦了那些不赚钱的生意。我不相信他们。 I'm bored of the businesses that don't turn a profit.I don't believe in them.
我需要一个现金流为正的业务。 I need a cash flow-positive business.
所以我想，好吧，我就把它 And so I thought, well, I'll just give it
交给媒体的人，然后它就会被送到正确的地方， to somebody in the media and then it will go to the right place
然后他们就会为此受到责备。 and then they will be taken to task for it.
当我试图报道这次泄密事件时， When I went to try to report on this leak,
我们从WeWork得到这样的声明， you know, we get this statement from WeWork
说这个人违反了法律，他们将追究此事， that the person has broken the law and that they're going to pursue this,
他们试图表现得像泄密事件的 and they kind of were trying to come off a bit as a victim
受害者一样。 in the leak.
他们说，“好吧，有些建筑被推迟了， They kind of said, "Okay, well,some buildings have been delayed,
但我们可以从总体上说，一切都会好起来的。” but we can sort of paint the overall narrative that things will still be fine."
他们有强大的支持者 And they had these really powerful backers
为他们注入资金，所以我想当时 who have pumped them with money,and so I think at that time
很难说... it was hard to say...
他们是在假装直到他们成功了，事情就解决了吗? are they faking it till they make it a bit and things are gonna work out?
他们成长起来后，所有这些问题会解决吗? Will they grow up and kind of figure out these problems?
或者这是一列失控的火车? Or is this a runaway train?
然后，仅仅几个月后，所有这些都被抛到脑后， And then all that gets kind of tossed out the window
因为软银(SoftBank)加入了进来了。 when just a few months later,SoftBank enters the picture.
—那怎么样？—很好。 - How's that?- That's good.
好多了。是的。 Much better. Yeah.
好了，你们只剩60秒了 Okay, you guys have 60 seconds left
因为我听到数钱的声音。 'cause I hear the money counting.
—孙正义是软银的创始人兼首席执行官 - Masayoshi Son is the founder and CEO of SoftBank,
一家总部设在日本的大型控股公司。 a large holding company based out of Japan.
被人成为Masa。 Known as Masa.
他是日本最富有的人之一。 He is one of the richest people in Japan.
在2017年，Masa In 2017, Masa
筹集了有史以来最大的风险投资基金。 raised the largest venture capital fund of all time.
它叫做愿景基金。 It's called the Vision Fund.
远景基金的规模是 The size of the Vision Fund was unlike anything
任何人都未曾见过的。 anyone had ever seen before.
是1000亿美元。 It was $100 billion.
这基本上相当于每只美国风险投资基金 That essentially equated to several years' worth
数年的价值。 of every U. S. venture capital fund.
你把它们放在一起，大概有这么大。 You put them all together and it's around that size.
所以当你告诉人们 So when you told people
你要筹集1000亿美元的基金时， you were gonna raise a hundred-billion-dollar fund,
你给他们的事实上的愿景是什么? what was the vision that you actually gave them?
—那么，一个愿景就是奇点时刻。 - So, one vision, which is singularity.
（奇点也就是宇宙大爆炸的起点） Singularity is the concept
就是在30年后，计算机，人工智能， that in 30 years,computers, artificial intelligence,
他们都将比我们聪明。 they will be smarter than us.
对此我深信不疑。 That's my belief.
奇点在很大程度上暗示了 The singularity has a lot of implications
社会将如何使用科技， for how technology will be used by society,
我认为它也代表了一种巨大的生存威胁 and I think it also represents this massive existential threat
有一天我们的创造物将超越我们，不再需要我们， where someday our creations will outstrip us and not need us,
我们将生活在机器的控制之下。 and we will be living lives dictated by machines.
—所以我们只在一件事上投资了1000亿美元， - So we are investing a hundred billion dollars
那就是人工智能。 just on one thing, AI.
愿景基金基本上可以扮演国王的角色， The Vision Fund could basically play king,
而Masa则四处寻找他认为能够实现 and Masa was going around looking for markets
高速增长的市场， that he thought could be really high growth
以及那些有可能转变成符合 and companies with a potential to morph into something
他对奇点未来愿景的公司。 to fit his vision of the future of the singularity.
亚当希望WeWork能成为这一宏伟愿景的一部分。 And Adam wanted WeWork to be part of this huge vision.
—亚当·诺伊曼和孙正义见过很多次面。 - Adam Neumann and Masa Son had met many times.
（福布斯杂志副总裁，高级编辑） However, Masa had always thought that WeWork was overvalued
它太容易被复制。 and it would be too easy to replicate.
—共享经济是未来的趋势。 - The sharing economy's the future.
如果我用自己想要的方式对待你， If I treat you the way that I wanna be treated,
我们就能有所作为，取得成功。 then we can actually make a difference and be successful.
而是因为亚当·诺伊曼的超凡魅力， But because of Adam Neumann's charisma,
孙正义在他的公司总部安排了 Masa Son arranged to meet with Adam
与亚当的两个小时的会面。 for this big two-hour tour of headquarters.
亚当已经准备了好几周了。 Adam has been preparing for this for weeks.
他走来走去，走来走去，看着他的时钟。 And he's pacing around, pacing around,watching his clock.
15分钟过去了，Masa还没有回来。 Fifteen minutes goes by, no Masa.
半小时过去了，孙正义还是没来。 Half an hour goes by, no Masa.
整整一个小时过去了，他还在看钟。 A full hour goes by and he's still looking at his clock.
最后，孙正义出现了，他说 Finally, Masa shows up, and he says,
"亚当，对不起，我迟到了，但我们只有12分钟。” "Adam, I'm so sorry, I'm late,but we only have 12 minutes."
他们刚刚审查了WeWork，而他正在给他进行超级快速的巡演。 And they're going through WeWork and he's giving him the super-speed tour.
12分钟刚过，孙正义看了看他的手表 At exactly 12 minutes,Masa Son looks at his watch
他说，“对不起，亚当，我要走了。 and he says, "Adam, I'm so sorry, but I have to go.
但是Masa又说，“如果你愿意，你可以搭我的车，参加我的下一个会议。” But," Masa said, "if you'd like,you can ride with me to my next meeting."
于是亚当拿起他的iPad，开始了整个WeWork 对软银的推广宣传， So Adam grabs his iPad with the whole WeWork SoftBank pitch,
于是，他俩一起上了车。 and they jump in the car.
亚当开始了他的WeWork推销 Adam pulls up his WeWork pitch,
Masa说:“我不需要包装推销。我们来说实话。” and Masa says, "I don't need the pitch deck. Let's just talk."
Masa转向亚当，他说:“亚当，我问你一个问题。 Masa turns to Adam and he says,"Adam, let me ask you a question.
在一场战斗中，谁赢，聪明的还是疯狂的?" In a fight, who wins,the smart guy or the crazy guy?"
亚当说:“那个疯子。” And Adam says, "The crazy guy."
他说，“你说得对，但你还不够疯狂。 And he goes, "You're right,but you're not crazy enough.
“你一定成为那个疯子。 "You gotta be the crazy one.
“你需要想象得更宏伟。 "You need to think bigger.
你要有10倍的雄心。” You need to think 10 times bigger."
然后，Masa开始在WeWork上涂鸦他的愿景， And Masa begins, you know,doodling his vision for WeWork,
将WeWork推向全球的宏伟计划。 this grand plan to take WeWork global.
一下子，孙正义就给了亚当.诺伊曼 So basically Masa Son gave Adam Neumann
一张40亿美元的支票，并说了句，“去疯狂吧。” a check for $4 billion and said, "Go crazy."
而这就改变了一切。 And that changes everything.
华尔街日报正在报道软银集团， The Wall Street Journalis reporting that SoftBank,
日本的投资公司，正在考虑 the Japanese investment firm,is considering putting
给你的公司投资40亿美元。 $4 billion in your company.
有这回事吗？ Is that accurate?
—关于这个话题我没什么可说的， - There is nothing I can say on that topic,
但这听起来是个很大的数字。 but that sounds like a big number.
那太好了，不是吗？ That would be nice, wouldn't it?
—听起来很大。 - Sounds big.
—我不记得我第一次 - I don't remember the exact moment
听到软银投资的确切时间了。 I first heard about the SoftBank investment.
你可能听到谣言。 You would hear rumors.
对我来说，这很正常。 And to me it just seemed normal, you know.
他们以前每年都在筹集资金。 They were raising money every year.
他们那时的增长预期真的很高。 Their growth expectations were really high.
我没想到会是… I didn't think it would be...
就像它最终带来的变形一样。 as transformative as it ended up being.
有了软银的资金，WeWork可以 With the SoftBank money,WeWork is able
大幅加速其全球扩张计划。 to massively accelerate global expansion plans.
软银以一种新方式打开了亚洲市场。 SoftBank unlocks Asia in a new way.
这正好满足了亚当的雄心壮志。 You know, this meets Adam's big ambitions.
我的意思是，这种增长是疯狂的。 I mean, the growth was insane.
在我在WeWork的两年半时间里，我谈过的交易和 In the two and a half years I was at WeWork, I negotiated more deals
与律师交谈的次数可能比我下半辈子要多。 and spoke to more lawyers than I probably will the rest of my life.
通常在一个项目上，你要确保它是有实景照片的。 Typically on a project you wanna make sure it's photography-ready.
你想让它看起来很完美。你想要一个好的第一印象。 You want it to look perfectly staged.You wanna have a good first impression.
你去参加WeWork一个项目的开幕日， You go to a WeWork opening "day of,"
他们还在刷漆，到处都是梯子。 they'd still be painting,there'd be ladders everywhere.
工人们正在安装灯光。 People would be installing lights.
连空调系统还没运行。 The AC wouldn't be working.
因为所有的工序都需要速度， Because of the speed of everything,
该完成的时候却没有完成。 nothing was finished when it should have been.
据我所知，主要的目标是， And the major goal,from what I could tell, was just,
有多少办公室可以开放，有多少办公室是满的， how many offices could open and how much you could say the offices were filled
有多少人在里面。 and how many people were in them.
这就像汽车经销商 It's almost like at car dealerships
在月底疯狂地把车卖出去一样。 in craziness with getting the cars sold at the end of the month.
你知道，销售人员来找我，这是一个月的最后一天， You know, sales guy comes to me,it's the last day of the month,
你知道，“我真的必须做这笔交易。 and, you know,"I really have to do this deal.
它有800工位。这将帮助我们达到目标。” It's 800 desks.It's gonna help us to get to the goal."
然后，你知道，我看着这个交易， And, you know,I look at the deal and it's like,
你知道，“前8个月是免费的， you know, "First eight months free,
而WeWork正在建立定制空间。” and WeWork's building custom space."
他们的反应是，"让他们进来。 And the response was,you know, "Get 'em in.
如果他们真喜欢，他们会增加租金的。” They love it, they'll grow."
你知道，我后来才发现， And, you know, I come to find out
连8个月800个工位的租金 that the small company that can't afford to pay
都负担不起的小公司，竟然是微软。 for the 800 seats for eight months is Microsoft.
他们不再是精明的交易撮合者， They stopped being those savvy deal makers
他们在谈判中可能带来的优势也消失了。 and the edge that they might have been bringing to negotiations is gone.
另外，当然了，每个人都在谈论， Plus, of course, everyone talks, and so
所以如果每个人都知道软银给了这些人一大笔钱， if everyone knows that SoftBank has given these guys a ton of money,
你真的会让他们“哭穷”或讨价还价吗? are you really gonna let them cry "poor" or drive a really hard bargain?
你肯定会说"不" You're gonna say, "No," you know.
“你们有数十亿美元，让我们进去吧。” "You guys have billions of dollars,you know, let us in."
这艘国家之船，所有的员工， The ship of state, all the employees,
所有的租户和顾客，所有的合伙人， all the tenants and the customers,all the partners,
都依靠在亚当一人身上。 were leaning on Adam.
再一次，即使是合作创始人Miguel， Again, even Miguel, who's co-founder,
他是慢慢地…是被扔在一旁。 slowly... was shunted aside.
亚当想要引人注目。 Adam wanted the spotlight.
后来，他想让瑞贝卡和他分享聚光灯下风采。 Then he wanted Rebekah to share the spotlight.
她在WeWork成为了一名更大的高管。 She became a bigger executive at WeWork.
这说明了她在亚当和公司的影响力， And it speaks to kind of her power with Adam
随着时间的推移，就像， and with the company that,over time, it's kind of like,
“哦，现在有三个联合创始人， "Oh, now there are three co-founders,
亚当，米格尔和丽贝卡。” there's Adam, Miguel, and Rebekah."
亚当觉得，是她把他从漩涡中拉了出来。 Adam felt that she had pulled him out of whatever spiral that he was in.
他很信任她， And he gave her a lot of credence for that,
他真的觉得，她是他们家的支柱。 and he really felt like she was the backbone of their family.
但这并不意味着她就属于公司。 That doesn't mean she belongs in a corporate environment.
—她有一种新时代的氛围， - She had the sort of like New Age vibe
她开始在WeWork指导大量关于 and she starts guiding a huge amount of decisions at WeWork
他们如何花钱的决定。 about the way they spent their money.
亚当和丽贝卡的精神顾问 Adam's and Rebekah's spiritual advisor
每周都会给公司高管们讲一次话， would speak to executives on a weekly basis,
而这种持续不断的唯灵论都要归功于丽贝卡。 and this constant dose of spiritualism was due to Rebekah.
你好，纽约。 Hello, New York.
你好，WeWork。 Hello, WeWork.
你们好，地球上的全球公民们。 Hello, global citizens of this Earth.
你知道什么是地球的全球公民？ You know what a global citizen of this Earth is?
就是我们We一族的成员， It's a member of the We generation,
而作为我们We一族的成员，就不应该有 and a member of the We generation does not discriminate
年龄，种族，性别，或者宗教上的歧视。 with age, race, gender, or religion.
如果你们是我们We一族的成员，你就喊出来！ If you're a member of the We generation,make some noise!
—WeWork也在扩展 - WeWork is also expanding
它的多样性和有时让人迷惑的投资组合。 its kind of diverse and sometimes confusing portfolio.
它收购了很多其他创业公司。 It makes a bunch of acquisitions of other startups.
我们的想法是， We had this idea of,
为什么我们不直接投资那些有影响力的公司呢? why don't we just invest money in companies that make impact?
所有的员工都想为他们工作， All the employees will wanna work for them,
每个人都想成为其中的一员，这将会以一种惊人的方式产生效果。 everybody wanna be part of it, and it's just gonna work out in an amazing way.
我看着我们的团队，每个人都看着彼此。 And I looked at our team and everybody looked at each other.
他们说，“当然了，亚当， They said, "Of course, Adam,
这很有道理，但是谁来为此买单呢？” that makes a lot of sense,but who's gonna pay for that?"
而我们说，“那么... And we said, "Well...
也许会是Masa..."不。 Masa might..." No.
我们说，“那么...” We said, "Well..."
这是个上不了台面的笑话。 That was a private joke.
—我回去见了亚当 - I went back to meet with Adam
在他的新装修的总部。 at sort of the new-and-improved headquarters.
我得到了一个快速的游览版本， I get sort of the quick version of the tour
现在WeWork有自己的咖啡师。 and now WeWork has its own barista.
所以我说"好吧，我要一杯卡布奇诺" So I say, "Okay, I want a cappuccino,"
亚当点了一杯拿铁。 and Adam orders a latte.
我伸手去拿咖啡， And I reach for my coffee,
亚当说"不，不，那是我的" and Adam's like,"Oh, no, no, that's mine."
我说:“不……等等，你知道的。 And I was like, "No... Hold on, you know.
我买了卡布奇诺。那杯就是卡布奇诺。” I got the cappuccino.Like that's a cappuccino."
亚当看起来很困惑和沮丧。 And Adam just looks really confused and upset.
其中一个员工说，“哦，对不起。 And one of the staff is like,"Oh, I'm sorry.
我们这里其实把那些叫做拿铁，而把那些叫做卡布奇诺。” We actually call those lattes and those cappuccinos here,"
他指着相反的那个。 pointing at the opposite one.
在我看来，这就像有一个奇怪的、毫无理由的 It stood out to me as just like a strange, gratuitous
现实扭曲时空，围绕在亚当的周围，因为他点了拿铁， reality-distortion moment around Adam because he was ordering lattes
却想要卡布奇诺。 but wants cappuccinos.
与其向老板解释，他错了， And rather than try to explain to him that he's wrong,
还不如干脆就把名词的意思改了。 they're just gonna change the meaning of that word.
钱已经使他疯狂了。 The money got insane.
And they shifted from this little idea... And they shifted from this little idea...
然后是，“好吧，现在我们要告诉你如何生活，WeLive。 Then it was, "Okay, we're now going to tell you how to live, WeLive.
现在我们要重新定义你的生活方式。” And now we're gonna redefine how you live."
而这还不够好。“WeGrow。 And that wasn't good enough. "WeGrow.
我们将把你的子女教育得更好。” We're gonna educate your kids better."
—当我的大女儿还在上幼儿园的时候 - When my eldest daughter was in kindergarten,
我们开始在纽约和西岸 as we started to look around for schools
寻找学校， in both New York and the west coast,
我没有找到一个能像培养她的思想一样培养她的精神 I wasn't finding a place that was gonna nurture her spirit and her soul
和心灵的地方。 as much as her mind.
你知道，有次， You know, at some point
丽贝卡跟公司谈论关于WeGrow的事情， Rebekah was talking to the company about WeGrow,
她当着700名员工的面， and she's talking in front of a cross-section of 700 employees,
基本上就是这样说的， and is basically saying that,
纽约的私立学校不适合我们的孩子。 New York City private schools aren't good enough for our children.
与此同时，你们公司要开办一所学校 And then meanwhile,you're gonna start a school that has
每个小学生的学费大概是35000到40000美元。 like a 35, 40 grand tuition fee per elementary school kid.
那所学校对很多人都是排外的，对吧 That school is exclusionary to a lot of people, right?
那只是一个在特定圈子里长大的典型人， That's just a prototypical person who's grown up in certain circles
没有意识到世界上还有其他人。 and doesn't realize there's other people in the world.
你要重新创造工作的想法 The idea that you're gonna reinvent work
本身就是非常大胆的。 is incredibly audacious unto itself.
也就是说，“当我们这么做的时候，我们也将重塑教育……” To say, "While we're doing that,we're also gonna reinvent education..."
这是人们几个世纪以来一直在做的事情， which people have been trying to do for centuries,
这也就是你在一家公司看到的那种决策图表， that's the kind of decision tree that you see in a company
你会开始相信你自己的疯话。 where you start to believe your own BS.
好了，欢迎大家来到“伟大学院”播客。 All right, welcome, everyone,to The School of Greatness podcast.
我们有请瑞贝卡·诺伊曼来到现场。 We've got Rebekah Neumann in the house.
—感谢你们邀请我。 —是的，这很有意思。 - Thanks for having me.- Yeah, this is fun.
WeGrow的使命是什么？我想理解得更清楚。 What is the mission of WeGrow,just so I understand clearly?
WeGrow的使命，坦白地说，我们都生活在， - The mission of WeGrow,and quite honestly the collective "we"
集体的“我们”之下， that we're all living under,
就是要提升世界的意识。 is to elevate the world's consciousness.
—嗯， —具体来说，在WeGrow， - Hmm.- At WeGrow, specifically,
通过释放每个人的超能力 through unleashing every human's superpowers
和扩大幸福。 and expanding happiness.
—好吧，而且它是... - Okay, and it's...
而WeGrow是作为一个学校的开始？ -是的。 And WeGrow is starting as a school?- Yes.
—但是我认为，它会演化成更多的办学模式，对吗？ - But it's going to be evolving into much more, I'm assuming, right?
—这是一种实践，一种新的生活方式。 - It's kind of a practice and a new approach to life.
我们从孩子开始，但我们… We have started with children,but we're...
下个星期我们就开始在我们的成人（WeGrowups）团体中 as soon as next week starting to pilot some of the curriculum
试行一些课程。 on our WeGrownups.
—真的？—嗯-哈。 - Really? - Uh-huh.
—到时候你会叫我们参加吗？—它是临时的讲座。 - Is that what you call us?- Just for the moment.
—为了兴趣吧。 —好的，为什么不去？ - For fun, yeah.- Yeah, why not?
我以前是在WeWork工作 I was working in WeWork
并在WeLive生活。 and living in WeLive.
我的整个生活... My entire life...
都是由We社区来支撑。 was being propped up by the We community.
每次We社区以外的朋友会过来看看， Every time a friend outside of the We community would come over,
他们只会来一次。 they would only come over that one time.
因为他们会带着这种“这算啥”奇怪的印象走出去。 Because they would walk out with this strange impression of what it is.
于是，很快我就 And pretty quickly I had
疏远了We圈建筑外的大部分朋友。 alienated most of my friends outside of the building.
—当亚当有个投资人过来的时候， - When Adam had an investor coming through,
我们会提前或十分钟知道 we would know ahead of time or 10 minutes before,
然后我们都被告知，“到公共区域来。 and we were being told,"Go into the space.
带着你们的笔记本电脑，只是随便地悠闲一下。” Just hang out, be casual.Bring your laptop."
我们会去给这个空间注入生机。 And we would go there and activate the space.
他们说，“每个人都应该来，” They were like,"Everybody should come,"
这样就有一小撮人 just so there's pockets of folks that are
过着WeLive的生活，这样亚当就可以来炫耀一下。 living the WeLive life so Adam can come and sort of show it off.
他们会放Biggie Smalls的"多汁" And they'd put on "Juicy" by Biggie Smalls,
他们会一遍又一遍的循环播放， and they'd be playing a loop over and over again,
等待投资者来的那一刻 waiting for that one moment when the investor came
当他们走到那里的时候，我们只是 so that when they walked the space, we were there
在那里把那里填满，让它看起来更好。 just to fill it up and make it look good.
亚当和这位投资人一起出现， Adam showed up with this investor
每喝一杯酒，他就对WeWork的未来有了另一个愿景， and with every drink, he had another vision of what WeWork could be,
就像我们社区的未来一样，以及它的发展方向。 like the We community could be,what it was growing into.
而且... And...
在某种程度上，你会说"哥们，你他妈闭嘴吧" at a certain point, you're like,"Dude, just shut the fuck up, man.
我们只是玩得很开心。 "Like, we are just having a good time.
“我们可以…我们能不能出去逛逛 "Can we just... can we just hang out
一起喝一杯，或聊点别的?” and have this drink and just talk about anything else?"
这真的有点儿枯燥乏味了， It got really draining and really exhausting,
经常会这样... to constantly...
还要参与...这些... be a part of... this...
破事儿。 thing.
WeWork最初的客户 The initial clients of WeWork
以为他们是会员。 thought that they were members.
但他们实际上是一个资源， But they were actually a resource
WeWork可以从他们那里获得声誉， from which WeWork could extract a reputation
然后他们可以像弹弓射出那样的声誉， and then they could sort of slingshot that reputation
让那些大公司去考虑， to get big corporations to think,
“我们需要去向WeWork讨教 "We need to ask WeWork
如何吸引最好的和最出类拔萃的 "how to attract the best and brightest
这一代新人。” of this up-and-coming generation."
最终，我被提升为运营经理， I eventually, I was promoted to operations manager,
但我和亚当的关系就稍微疏远了一些。 and so I was getting a little more distant from Adam.
他的兴奋离我并不那么近，所以我…… His excitement isn't so close to me that I...
我吸入了它，好像被它陶醉了。 am breathing it in and, like, intoxicated by it.
我开始更清楚地意识到，他是在操纵别人。 And I'm able to start seeing more clearly that he was manipulative.
他有办法利用心理学 He had ways of using psychology
来克服人们的缺点， to maneuver through people's flaws
并以此为他的利益所用。 and to use that to his benefit.
亚当给了我一个评价。 Adam was giving me a review.
我们在一间玻璃会议室里。 We were in one of the glass conference rooms.
他说我的工作表现不错。 He was telling me I was doing a great job.
这时另一个活泼可爱的雇员， And then another employee walked by
走着经过了我们， who was very peppy and very pretty,
他说，“但是你不是她。” and he said, "But you're not her."
他指着她说，“你可能是， And he pointed out her and said,"You could be,
但你没有她那样的自信。” but you don't have the confidence that she has."
我回到家就想，“我要怎么做 I went home and thought,"What do I need to do
才能成为一名更好的员工，成为像她一样的员工呢?” to become a better employee here and become like her?"
你总是害怕，“有人会抢走我的工作。 You're constantly in this fear of,"somebody else is gonna take my job.
我必须战斗才能留在这里。” I have to fight to stay here."
我一直觉得我无法呼吸。 Like, I felt constantly like I couldn't just breathe.
亚当会说"我可以炒了你们所有人，然后自己做这件事。" Adam would state, "I could fire all of you and do this by myself."
对那些为你拼命工作的人，说这话可真够大胆的。 That's a bold statement to say to people who are working their ass off for you.
—早上好。—（犹太话）你好 - Good morning.- Shalom.
—你好 —嗯... - Shalom. Um...
我相信这里有很多人 I'm sure that there are lots of people here
知道WeWork是什么，他们可能在一个 who know what WeWork is,who maybe have worked
或几个WeWorks工作过… in one or several WeWorks...
所以我在华盛顿特区为一个活动遇到了亚当。 So I met Adam in Washington, D.C.for an event.
我在WeWork工作的朋友跟我说起过他。 My friends who worked at WeWork told me about him.
他们说这就是 And they just said this was
他最有魅力的地方... one of the most charismatic...
他是世界上 one of the most visionary
所有科技公司中 and ingenious leaders
最具远见和创造力的领导者之一。 of any tech company in the world.
他听起来就像个神话人物。 He just sounded like a mythical figure.
我只是很好奇， And I was just really curious, like,
他对房地产租赁和分租有什么理解? what does he understand about leasing real estate and subdividing it?
我们正在讨论的是 Like, we're talking about
世界上最无聊的商业模式之一， one of the most boring business models in the world,
我很想知道它的背后是什么。 and I was really curious to know what was behind it.
我对WeWork很感兴趣， It's fascinating to me about WeWork because
因为很多人都去过WeWork， lots of people here who have been there,
他们看到了WeWork的内部装饰有多漂亮。 they've seen how lovely the interior decoration is.
但是有很多公司创造了漂亮的空间。 But there are lots of companies that make beautiful spaces.
但它们的价值不是200亿美元， Um, but they're not worth $20 billion,
这是WeWork最新的估值。 which is WeWork's most recent valuation.
我想知道你们的特色酱料是什么? So I wonder what do you consider to be your special sauce?
—首先，这是个好问题。 - So, first of all, excellent question.
从我们成立WeWork的第一天起，我们就致力于将人们聚集在一起。 From the first day that we started WeWork,it was about bringing people together.
作为我们的使命，我们的使命永远是… As our mission, and our mission always...
他的回答是我们在过去几年里听到的所有事情， - And his answer was everything that we've heard in the last few years,
那就是他们在用这种文化做一些特别的事情， it's that they were doing something special with the culture,
他们的特殊调味料无法在收入 that their special sauce couldn't be found in earnings
或现金流，或收益中找到。 or cash flow or revenue.
这就是...We的精神 It was a... a spirit of We
也就是这个公司与众不同的地方。 that was the truly distinguishing part of this company.
—还有一件事，你会说，“你们是一个联合办公空间吗?” - And the one thing, you say,"Are you a co-working space?"
我们是一个共同工作的空间，就像亚马逊是一个书店一样。 We're as much a co-working space as Amazon is a book-selling store.
任何认为亚马逊只是为了卖书而存在的人 Anybody who thought that Amazon was there just to sell books
都不理解这个愿景，你只需要看看现在，你会发现 just didn't understand the vision,and you just need to look now and see
这个愿景是多么伟大。 how much greater the vision is.
我真希望我在这事上再给他点压力。 You know,I wish I'd pressed him harder on it.
但我没有，因为 But I didn't because
我不知道这家公司到底是什么。 I had no idea what the company actually was.
我认为在亚当·诺伊曼的例子中， And I think in the case of Adam Neumann,
有很多被他的超凡魅力所打动的人， there were a lot of people who were impressed by his live charisma,
他们私下里对这一切到底是如何运作的持怀疑态度。 who privately harbored doubts about exactly how all of this worked.
我想我是其中之一，你知道吗？ I was one of them, I suppose, you know?
我在采访中没说 I didn't say in that interview,
“我认为这家公司有许多迷雾和虚幻。” "I think that this company is just,you know, a lot of smoke and mirrors."
我又不，我又不是很肯定。 I didn't, I didn't know for sure.
我只是私下里怀疑 I just privately harbored this doubt that said that
这一切都是一场魔术表演。 this was all kind of a magic show.
所以我们的第一个使命是，创造一个使人们习惯于新的生活方式的世界。 - So our first mission was,create the world where people make a life.
这是为WeWork准备的。WeLive帮助你生活，而不仅仅是生存。 That was for WeWork. WeLive is helping you live and not just exist.
而现在我们又有了WeOS， And now we have a WeOS,
这就是我们为实体空间准备的操作系统。 which is our operating system for physical spaces.
它发展得非常快，它的一切，从你进入建筑物开始， And it's growing very fast and it's everything from your entry system
开始你的登入系统，然后你如何预订会议室， when you enter the building,but then how do you book a conference room
和你如何参加活动，还有谁在建筑物里注册登记...? and how do you attend an event and who's signed in the building...?
房地产通常是一种非常可靠、可预测的行业。 Real estate usually is a very dependable, predictable business.
它没有增长那么多，但很稳定。 It doesn't grow that much,but it's steady.
你可以预计出回报。 You can kind of map out these returns.
但WeWork的估值增长如此之快， But WeWork was growing so fast that it was being valued
以至于投资者认为它是一家快速增长、 by investors as an ultrafast growth,
低成本的科技公司。 low-overhead technology company.
他们为会员创建了这种类似facebook的平台， They created this sort of Facebook-type platform for members
你可以通过技术把人们联系在一起。 where you could get people connected through technology.
WeWork有一个类似于它内部LinkedIn的东西，我把它叫做LinkedIn，对吧? WeWork has what's like its internal LinkedIn, I call it, right?
它被称为WeWork成员网络。 It's called the WeWork Member Network.
你有自己的个人主页。 You know, you have your profile page.
Adam经常说: - Adam was often saying,
“哦，人们在这个平台上 "Oh, and people are posting job opportunities
发布工作机会并互相联系。” and connecting with each other on the platform."
他们获得了一堆有趣的技术， They had acquired a bunch of interesting technologies
并将其拼接在一起，这可能是迄今为止 and were stitching together what might have been by far
最全面的人类工作方式工具。 the most comprehensive tool for how people work.
我们使用信标技术，但还有很多其他方面。 We use beacon technology but a lot of other aspects.
我们用摄像机来观察互动发生的地方。 We're using our video cameras to actually see where interactions are happening.
我们的整个过程都是为了让我们的会员更成功。 And our entire process is built to make our members more successful.
当然，愤世嫉俗的人会说，好吧， The cynical read, of course, is,
这些意图都很好，但你仍然在做的是办公空间， well, those intentions are all great,but what you still do is office space
你是一家房地产公司。 and you are a real estate company.
但我认为，当公司私有化时， But I think that, you know,when companies are private,
我们很难知道幕后发生了什么。 it's hard for us to know what's happening behind the scenes.
—我的业务叫做Thinknum替代数据。 - My business is called Thinknum Alternative Data.
我们从网上检索和抓取公共信息。 And we index and crawl public information from the Web.
我们的机器人只是碰巧把WeWork加入了我们的公司列表， Our bots just happened to add WeWork into our list of companies,
然后我们的机器人发现了一些关于WeWork的惊人之处。 and then our bots found something astonishing about WeWork.
WeWork把自己描绘成一家发展非常迅速的公司， WeWork painted themselves as this company that was growing extremely fast,
一旦有人加入，他们就不会真的离开。 and once people joined they don't really leave.
但是利用公共网络上的数据， But using data on the public Web,
我们绘制出了流失率， we actually plotted the churn rate,
也就是有多少人加入然后离开。 which is how many people join and then leave.
我们确实看到流失率增加了， And we did see that the churn rate had increased
而且还在加速。 and this was accelerating.
我们发现的另一个趋势是， The other trend we found was
没有人使用过他们的内部社交网络。 no one ever used their internal social network.
当你称自己是一家科技公司， When you call yourselves a technology company,
当你真的建立了一个社交网络来帮助进一步描绘这幅图景时， and when you actually build a social network to help further paint that picture,
如果没有人使用它，那么你就不是一家科技公司。 if no one uses it, then you're not a technology company.
我们的下一个反应是，我们要写一篇博客公告， Our next instinct was,let's write a blog post
分享我们的发现。 and, you know, just share our findings.
它真的开始在那里脱离实际。 It really started taking off there.
然后，大约三个小时后，WeWork给我们发了一封电子邮件， Then, about three hours later,WeWork sent us an email
询问我们是否可以撤下这篇博文。 asking if we could take down the blog post.
我们的本能反应就是，忽略它。 Our first instinct was to just ignore it.
然后社区经理来到我们的办公室。 And then the community manager stopped by to our office.
她说， And she says,
“你们违反了我们的会员幸福条款，” "You've violated our membership happiness clause,"
她说:“你有30分钟的时间离开。” and the kicker was, she said,"You have 30 minutes to leave."
在我们的博客发表之后， In the wake of our blog post and publication,
WeWork继续筹集更多的资金。 WeWork kept raising more money.
我第一次读到WeWork是在他们向软银融资的时候， I first read about WeWork when they raised money on SoftBank,
当时软银给它的估值为200亿美元。 at a $20 billion valuation.
那时他们有大约200家分店。 And at that point they had about 200 locations.
（纽约大学斯特恩商学院，市场学教授） I went through and looked at the buildings
它们确实都已经在安装设备。 that they actually had their facilities in.
我当时就确定了 And I determined at that valuation
这200栋建筑物的价值都低于 that the 200 buildings were each worth less
WeWork办公室被评估的价值。 than that WeWork office was being valued at.
我当时就说，WeWork是世界上最被高估的私人公司。 And I said that WeWork was the most overvalued private company in the world.
亚当·诺伊曼反复告诉我们，WeWork是盈利的。 Adam Neumann told us repeatedly that WeWork was profitable.
我们后来发现， We've since found out
诺伊曼和WeWork认为自己赚钱的方式 that how Neumann and WeWork were considering themselves profitable
充其量只是一种夸大。 was a stretch at best.
你是在盈利吗？ Are you profitable?
所以我们……根据选择。 So we are... as per choice.
因为当你有40%的业务量时，当你有一定的利润时， Because when you have a 40% business,when you have a margin,
你就可以选择何时盈利了。没错的。 you can actually choose when to be profitable.Right.
（在计取利息、税、折旧费及摊销费之前的利润） - We like to hover around an EBITDA, a break even,
然后我们可以选择什么时候行动，向什么地方行动。 and then we can choose when we wanna move,where we wanna move.
现在，我们正处于业务的高速增长阶段， Right now we're in a very high-growth stage of our business,
我们认为这种增长不会很快停止。 and we don't see that stopping anytime soon.
—所以，在息税折摊前的利润... - So EBITDA...
在贷款利息，税赋，折旧费和摊销费之前计取的利润... Earnings before interest, tax,depreciation and amortization...
也许是衡量公司盈利能力的可接受的度量标准. Is sort of this accepted metric for how profitable a company might be.
但WeWork开始发明自己的财务指标， But WeWork started inventing their own financial metrics
以实现这种共识幻觉， to enter into this consensual hallucination,
他们使用了“社区调整息税折旧摊销前利润”这个术语。 and they used this term"community adjusted EBITDA."
基本上，这是在试图说， Basically it was an attempt to say,
“我们想假装盈利，无视这些费用。” "we want to pretend to be profitable by ignoring these expenses."
他们调整了一些 They adjusted for things
可笑的东西，然后说，你是盈利的。 that were ridiculous to strip out and say you're profitable.
所以他们突然间从一个亏损的公司 So suddenly they went from a loss-making company
变成了一个盈利的公司，仅仅是通过金融工程和花招。 to a profitable company,
仅仅是通过金融工程和花招。 just by financial engineering and gimmickry.
每一年WeWork都会预测盈利， Every year WeWork would project profits,
但却没有盈利 would fail to make any profits
实际上他们的损失会越来越大。 and actually their losses would get larger and larger.
然而，私人市场的投资者继续哄抬WeWork的价格。 Yet investors in the private markets kept on bidding up the price of WeWork.
它越来越高，越来越高。 It kept on getting higher and higher and higher.
这真是令人难以置信。 It's sort of mind-boggling that that happened.
我的意思是，这比其他任何东西都更能说明亚当·诺伊曼的天赋。 And I mean that more than anything else speaks to the gifts of Adam Neumann.
—我很荣幸现在向大家介绍 - It is my honor and pleasure to introduce to you right now
我们的联合创始人，米格尔·麦凯维和亚当·诺伊曼。 our co-founders, Miguel McKelvey and Adam Neumann.
帮我欢迎他们登台！ Help me welcome them to the stage!
（犹太人见面打招呼） - Shalom!
我很自豪地看到这些活动继续发展。 I was proud to see the events continue to grow.
但我看到了亚当的变化。 But I saw the change in Adam.
我认为这是对金钱的盲从。 I think it was money blindness.
我们有这么多钱，所以什么都不会发生，对吧? There's so much money behind us that nothing can happen, right?
从某种意义上说，我们变得不可侵犯。 We'd become untouchable, in a sense.
我开始觉得这更像是生意， It started to feel like it was more just about the business
而不是我多年来逐渐爱上的社区。 and not about this community that I grew to love over those many years.
我想这就是我开始失去为公司创造灵感的地方。 I think that's where I started to lose my creative juices for the company.
在我的第一个夏令营后， After my first summer camp,
我试图退出进入第二年。 I tried to get out of entering the second year.
我和其中一位高管坐下来，向她解释道: I sat down with one of the executives and explained to her that,
“去年我去的时候并不开心。 "Last year I went, I didn't enjoy myself.
不是每个人都适合，请不要再让我去了。” It's not for everybody,and please don't make me go again."
她和蔼地说:“我明白你的意思， And she kindly said, "I see your point,
但这是必须的，就像大多数公司郊游一样。” but it's a mandatory event,as most company outings are."
-我认为，“我们”是我们所从事的 - The "We" is, I think,the really big thing in
使命中真正重要的部分。 the mission of what we're doing.
让我们先闭上眼睛。 So let's just close our eyes for one second.
闭上眼睛，牵起手。 Close eyes, hold hands.
这些活动的运作方式是， The way these events worked was that you would go
你会去听演讲，每天差不多八个小时， hear presentations for like almost eight hours a day
大概两三天。 for maybe two or three days.
为了确保人们真的参加了… And to make sure that people were actually attending...
我们戴着追踪手镯。 we had tracking bracelets on.
想想这样一个现实， Just think about a reality in which
我们现在彼此感受到的能量 the energy that we're feeling right now with one another
是一种统一的能量，一种我是你，你是我， is an energy of unity,an energy where I am you and you are me
我们都是我们的能量。 and we all are we.
他们会对着人群演讲， They would address the crowd,
呃，谈论当天的话题… uh, talking about whatever word of the day that was...
好像是“真实性。” like "authenticity."
当我们坐在泥里时，我在想， And as we're sitting in the mud,I'm thinking,
“好吧，你强迫我来参加这个夏令营，坐在泥里。 "Well, you forced me to come to this summer camp and sit in the mud.
在我看来，这一切都不真实。” Nothing about this to me seems authentic."
如果我们做得好，我们找到一种方式 If we do the work right and we find a way
在这个社区和公司里成为一个真正的家庭， to become a real family in this community and company,
有一天我们会醒来说， we could wake up one day and say,
“我们想要解决这个世界上没有父母的孩子的问题。” "We want to solve the problem of children without parents in this world."
我们能赢……去完成它。以及受虐待的儿童。 We can win... and do it.And children who are in abusive situations.
然后是受虐待的孩子。 And then children in abusive situations.
从这里我们可以讨论世界饥饿问题， And from that we can go to world hunger,
我们可以一个接一个地讨论很多话题， and there's so many topics that we could take one by one,
我们将能够解决任何我们下定决心要解决的问题。 and we will be able to tackle anything that we set our minds to.
他会谈论成为世界总统。 He would talk about being president of the world.
他说这样的话，人们就会说， He would say things like that and people would say,
“呃，他是认真的吗?” "Eh, is he serious?"
它看起来真的很疯狂， It seemed really wild and crazy,
但很难理解在独角兽的世界里什么是有意义的。 but it was hard to make sense of what made sense in unicorn land.
我想谈谈过去以及我们从何而来。 I wanted to talk a little bit about the past and where we came from.
我们不是来错了。 We're not here by mistake.
这是10年前考虑和计划的。 This was thought about and planned 10 years ago.
最有趣的是，从我们搬到布鲁克林那天起， And the funniest thing about it,from the day we moved to Brooklyn,
米格尔和我就经常见面，就像那张照片一样， Miguel and I were meeting regularly,just like that picture,
计划着未来。 planning for the future.
我们知道… We knew that...
…不管我们要找的是什么 whatever it is we're looking for
一定比我们自己更伟大。 must be greater than ourselves.
推动“我们”公司的发展。 Moving forward the "We" company.
软银把赌注押在了亚当身上，认为他是一名企业家。 SoftBank had bet on Adam as an entrepreneur.
他们知道估值很高。 They knew that the valuation was high.
但他们认为，在这个市场上，赢家通吃， But they thought that, you know,a winner-take-all in this market,
就像他们在其他市场上看到的那样， like they had seen in other markets,
规模会很大，他们可以容忍 would be so big that they could,you know, tolerate
这样的估值。 that, that valuation.
但当人们对软银产生了 But when there's sort of a critical mass of doubt
大量疑问时， coming back to SoftBank,
主权财富基金是什么， what are the sovereign wealth funds,
软银愿景基金最大的投资者是谁， who are the biggest investors in SoftBank's Vision Fund,
他们会说什么? what are they saying?
当你筹集1000亿美元的时候 When you're raising $100 billion,
你会去找那些最有钱的人， you're going to the biggest deep-pocket sources,
所以，当然，Masa去了哪里 so, of course, where does Masa go
他去了沙特阿拉伯王国 but he goes to the kingdom of Saudi Arabia
他们成了他最大的支持者。 and they became his biggest backers.
沙特人把钱投到Masa Son的愿景基金里， - The Saudis put dumb money into Masa Son's Vision Fund,
因为他说"我会让你进入 because he says,"I'll get you in on the ground floor
下一代科技公司的首层" "of the next generation of great tech companies
"因为这些科技公司将统治世界。 "that are gonna rule the world.
给我450亿美元，我就给你赚1万亿美元。” Give me $45 billion, and I'll make you a trillion dollars."
他们想退出石油行业， They wanna get out of the oil business
进入尽可能多的其他行业。 and get into as many other businesses as possible.
因为他们坐拥的资产越来越少。 Because they're sitting on a dwindling asset.
所以，还有什么比技术更适合多元化的业务呢? And so what better business to diversify than technology
还有什么比与世界上最著名的科技投资者合作 and what better way than with the most renowned tech investor in the world
更好的方式呢? who wants to play on the scale that you can play on?
但问题是，你无法真正从 - The problem, however, is that you can't really get in on the ground floor
Facebook、谷歌、亚马逊或Netflix那里抢得先机。 at Facebook or Google or Amazon or Netflix.
太迟了。 It's way too late.
孙正义把所有的钱都投资到 So you have Masa Son investing all this money in companies
他告诉全世界，这些公司都是科技公司，但不是真正的科技公司。 he's telling the world are tech companies but aren't real tech companies.
这对团队来说是很大的压力， And that's a lot of pressure to put on a team,
要他们说，“这家公司最好很快就值1000亿美元，” to say, "Pretty soon this company better be worth $100 billion,"
在某些时候，你必须有数据来支持这个估值。 and at some point you have to have the numbers to back up that valuation.
—你和我... - You and me...
这意味着他们必须不惜一切代价 And that meant that they had to show growth
展现增长。 at any cost.
这就有个问题。 And that's a problem.
—向他们展示你的内心，展示你的真实。 - Show them your heart,show them your truth.
永不放弃！ Never give up!
生命不息，工作不止！ Work until you drop!
在2018年圣诞节， It's Christmas Eve 2018,
亚当和家人去了夏威夷。 Adam is with his family in Hawaii.
冲浪，放松，你知道的。这是假期。 Surfing, you know, relaxing.It's vacation time.
Masa和亚当正在进行一个计划 Masa and Adam were working on a plan
他们称之为“坚韧计划”。 that they were calling internally Project Fortitude.
这实际上是一个让软银集团 And it was essentially a plan for SoftBank
投资200亿美元， to spend about $20 billion
成为WeWork多数股东的计划。 and become a majority owner of WeWork.
由于软银的资金 Because of SoftBank's money
和很多Masa催促亚当做的事情， and a lot of what Masa pushed Adam to do,
他们花了很多钱，好像他们要完成这笔交易， they were spending as if they were gonna have this deal done
并带来这么多资金来保持增长。 and bring so much capital to keep growing.
这是一个漏洞，这个未来的漏洞， There was this hole,this future hole coming,
他们需要更多的资金来填补它。 that they were gonna need a lot more capital to fill it.
这是一家一度亏损的公司， This was a company that was burning,
每周亏损1亿美元。 at one point,$100 million a week.
想想看，你可以买两辆庞巴迪环球特快， Think about this, you could buy two Bombardier Global Expresses
每架5000万美元，然后都撞到山上， at $50 million each,crash both into a mountain,
这就是这家公司每周的烦恼。 and that was the burn every week of this company.
所有的一切都在朝着与软银合作的 And so kind of everything was working towards this goal
目标努力。 of this SoftBank partnership.
（小说《白鲸》中被鲸鱼拖住的捕鲸船的前往小岛的名字） - There's something called the Nantucket Sleigh Ride,
就是当你用鱼叉叉住一头鲸鱼时， which is, when you harpoon a whale,
你应该把它带到船上，但偶尔也会有这样的事情:乘坐南塔开特雪橇之旅， you're supposed to bring him to the ship,but occasionally a Nantucket Sleigh Ride
鲸鱼会把你拖带到海上，你会被困住。 is when the whale takes you out to sea and you're stuck.
就算鲸鱼把你带到格陵兰岛，你也得把它甩掉。 You gotta ride that whale out even if that whale takes you to Greenland.
亚当显然认为他要带马莎坐被拖的雪橇去南塔开特岛， Adam clearly thought he was taking Masa on a Nantucket Sleigh Ride,
而且软银已经投入了这么多钱， and that SoftBank had already committed so much money,
他们已经投入了，所以有点被困住了。 they were already in,that they were kind of stuck.
所以亚当管理公司的方式， And so the way Adam was running the company,
就是假设 it was the assumption that
他有无限的数十亿供应来保持增长。 he had an infinite supply of billions to keep growing.
亚当在这个月的早些时候就已经确信 - Adam had been convinced earlier in the month
这将会发生 that this was gonna happen
做这笔交易的人基本上已经完成了。 and the people doing the deal were essentially done.
12月24日，在WeWork，铅笔落下了。 It was pencils down on sort of December 24 at WeWork.
每个人都预料到会发生什么。 Everyone expected it was gonna happen.
然后亚当 And then Adam
在平安夜接到孙正义的电话， gets a call from Masa on Christmas Eve,
基本上是告诉他，“对不起，我做不下去了。 basically telling him,"Sorry, I can't go through with it.
“市场对我不利。投资者不喜欢这样。 "The market's working against me.Investors don't like it.
我们只是现在没办法让它起作用。” We just can't make it work right now."
当Masa决定不把钱投进去时， When Masa decides he's not gonna put that money in,
亚当·诺伊曼就有麻烦了，因为他无处可退。 Adam Neumann had a problem,because he had nowhere else to go.
没有人会给他开支票，因为 Nobody else is gonna write him a check because
所有人都知道软银有钱。 everyone knows SoftBank has the money.
因此，如果软银不投入更多资金，那肯定是有问题的。 So if SoftBank's not putting in more money, there must be a problem.
不管你喜不喜欢， Like it or not,
他们总会需要更多的钱。 they're going to need more money somehow.
—这真的很有趣，我一直在看， - It's really funny, I've been looking,
我一直在看媒体围绕着上次的募资， I've been watching the press around this last fundraise
我真的觉得这很滑稽， and I actually think it's hilarious
（演员，投资者，也是亚当的朋友） because for some reason there was an expectation
有人预计会有200亿或160亿美元的募资。 that there was gonna be like a $20 billion or $16 billion raise.
这是160亿美元的融资。 It's a $6 billion raise.
这是有史以来第二大风险投资。 It's the second largest venture capital investment of all time.
我曾是优步（Uber）的投资者，所以我知道第一个最大的是什么。 I'm an investor in Uber so I know what the first largest one was.
这是有史以来第二大的。 It's the second largest of all time.
软银进入了这家公司。 It's SoftBank coming into this company.
现在他们在这家公司投资了100亿美元。 Now they have $10 billion invested in this company.
所以，如果有人说 So the notion that anybody is projecting
他们对公司没有信心，我认为这是疯狂的。 that they don't have confidence in the company I think is crazy.
我对这家公司有信心。 I have confidence in the company.
—首先，谢谢你，阿什顿，你太棒了。 - First of all, thank you,Ashton, it's amazing.
在交易失败后， After the collapse of the deal,
他们试图摆出一副很好的面孔。 they're out there trying to put this really good face on.
他把艾什顿·库彻(Ashton Kutcher)带进来，让他给自己打气。 He brings along Ashton Kutcher as this pump-up guy.
这真的很虚伪。 And it was really disingenuous.
—这已经超过了我们下一步的公司所需的资金... - It's above and beyond what we need to fund the company for the next...
—好的。 —...四到五年。 - Okay. - ...four to five years.
亚当说的完全是假的。 Adam was saying things that were completely false.
WeWork一贯地烧钱， WeWork was currently a bonfire of cash
到今年年底就会花光所有的钱。 and was gonna run out of money by the end of the year.
关于这项投资，有趣的是， - The interesting thing about the investment,
当时有很多传言，然后都确实发生了。 there's a lot of rumors and there's what happened.
最重要的是，当Masa打电话给我说， The most important thing is,when Masa called me and said,
“你知道吗，这件事发生了，那件事发生了， "You know, this has happened and that happened
世界正在改变，” and the world is changing,"
他说的第一件事是，“我打电话给你，让你作为合伙人分享这个。 the first thing he said is, "I'm calling you to share this as a partner.
我只是想一起想出一个解决方案。” And I just wanted to come up with a solution together."
—因为那笔交易没有发生，这是否会改变 - Because that deal didn't happen,does that change your thoughts
你对IPO时间表的看法? on an IPO timeline?
—这样我们……我们一直说"没发生过，"这样才清楚。 - Just so we... we keep saying "did not happen," just so we're clear.
我们从没签过协议。 We never signed the deal.
并不是我们签了协议，然后发生了什么事。 It's not that we signed the deal and something happened.
我们在想办法解决这件事 We were trying to figure out the best way to do it.
但是，不，关于首次公开募股，这一直是一个选择。 But, no, regarding an IPO,it's always been an option.
我们准备进行首次公开募股。 We are ready for an IPO.
—你准备好了？—WeWork一直在为IPO做准备。 - You are ready? - WeWork is always ready for an IPO.
我们会选择正确的时间， We will choose the right time to do it
当它对公司的使命是正确的。 when it's correct for the mission of the company.
—你在找什么? - What are you looking for?
—我想提升世界的意识。 - I want to elevate the world's consciousness.
—好吧，你这么做了，就可以公开了 - Okay, so when you do that,then you can go public?
—这不是其中之一。 - It's not one or the other.
当我觉得要实现这一目标， When I feel that to achieve that mission,
上市会有所帮助，那就是那一天。 going public will help it,that will be the day.
你当时是在期待 Were you anticipating
WeWork的S1公告出台吗？ WeWork's S1 when it came out?
—不。我记得那是在八月我度假的时候， - No. I remember I was on vacation, it was in August,
我记得我告诉了我的家人 and I remember telling my family
有人给我发来这个链接， when someone sent me a link to it,
我就开始读了最初几页， and I started reading the first few pages,
我说，“我很抱歉，我要花费我周末的时间，” I said, "I apologize.I'm out for the weekend,"
因为它写的太好了，我需要通篇详细地读它。 because this was just too good and I needed to read through this.
它感觉就像一本，呃... It felt more like a, uh...
吃了制幻魔菇的人写的小说 a novel written by someone who was shrooming
而不是S1表格。 than an S1.
S1是上市前必须 An S1 is a form you have to fill out
填写的表格。 that's a precursor to going public.
这是第一次向你的公司和世界介绍， It's a first introduction to your company, to the world,
你要在这里表明这些是事实。 where you're representing that these are the facts.
但这意味着你必须全盘表明，这里面有很多细节， But that means you've gotta come clean,and there are a lot of details in there,
而在WeWork的个案中，问题就出在细节上。 and in WeWork's case,the devil was in the details.
—第一个危险信号出现在第一页。 - So the first red flag was on page one.
上面写着:“我们将此献给We… It says, "We dedicate this to the energy of We...
它比我们所有人都伟大，但却在我们每人的心中。” Greater than any one of us but inside each of us."
天呐，要知道他们现在连办公桌都是租来的。 I mean, for God sakes,they're renting fucking desks.
我正好在奥地利中部度假， I was actually on vacation in the middle of Austria,
与几个好友打算远足旅行， hiking with some friends,
然后我到了一个有简易服务的地方。 and then I get to a place where there's a little service.
我开始收到这些短信和邮件， I just start getting these texts and emails,
这就有“你们在搞什么”的感觉 and it's like "WTF."
就像，“哦，我的天！” And like, "Oh, my God!"
我说"我想我知道发生了什么" And I was like,"I think I know what happened."
几乎所有和你谈论此事的人 Almost everyone you talked to
都对其中个别的条目表示了惊诧。 had a different item that horrified them.
几乎每个人都这么说， So like one by one, they would say,
“我不敢相信，他妻子会选择他的继任者 "I cannot believe his wife is choosing his successor,"
或者，“太过分了，他拥有20比1的投票权。” or, "So egregious that he would have these 20-1 voting shares."
或者，“我真不敢相信公司会付给他600万美元， Or, "I can't believe the company is paying him $6 million
买下公司名称中带有‘We’这个词的商标。” for the trademark to the word 'we'in the company name."
他买了一些建筑， He was buying buildings,
然后让WeWork and then asking WeWork
从他那里租用这些建筑。 to lease those buildings from him.
这样他从他的公司中拿走了7亿美元 And then he took $700 million out of this company
同时，他又向社会大众为他的公司融资。 at the very time he was asking the public to put money in the company.
—在许多这种类似怪物般的公开募股活动中 - With many of these unicorn IPOs,
资金来源（Cash of Origin）一般都被提到12到40次。 the CO is mentioned anywhere between 12 and 40 times.
在亚当.诺伊曼的个案中，它被提到170次。 In the case of Adam Neumann,it was 170 times.
如果你告诉一个30多岁的男人 If you tell a 30-something male
他是耶稣基督，他会倾向于相信你。 that he's Jesus Christ,he's inclined to believe you.
丽贝卡参与了 Rebekah is very involved
人们嘲笑的那部分文件， in the part of the document that people laughed at,
他们在汉普顿度假胜地待了很长时间。 and they were spending a lot of time in the Hamptons.
于是就有络绎不绝的WeWork员工， And they had this sort of constant string of WeWork employees
他们会乘坐水上飞机或直升机去汉普顿， who would get a seaplane or helicopter to go out to the Hamptons
就一些IPO事宜与他们见面。 just to meet with them on some IPO stuff.
你只需要继续读下去， You just keep reading it and be like,
然后想，“哦，我的天，有没有人…看看这个， "Oh, my God, did anyone pr...Like, look at this
然后告诉他们，它会长成什么样子?” and tell them what it was gonna look like?"
事实是，人们早就这么告诉亚当了 The reality is that, like, people had been telling Adam that for a while
但他不在乎;他认为人们会忽略这一点， but he didn't care; he thought that people would look past it
或者他想让自己发财， or he wanted to enrich himself
并且认为这没什么大不了的。 and thought that it wouldn't be a big deal.
与此同时，他在WeWork周围的时间减少了。 Meanwhile, he was around WeWork less.
他参加了一个月的生日庆祝活动， He went on a month-long birthday celebration
去马尔代夫冲浪。 where he went to the Maldives to surf.
你知道，我认为他通常被认为 You know, I think generally he was seen
更古怪，更紧张… as more erratic and nervous and...
事后看来，他可能认为 in hindsight,he probably had a view
这件事做得太过火了。 that maybe this has gone too far.
他去冲浪是逃避现实的一种方式... Him going surfing was a way of avoiding reality...
尽他所能维持他的奢华生活。 and keeping the high life going as much as he could.
这家公司在S1出台后遭到了猛烈抨击。 This company has just been savaged after its S1 came out.
股价跌了又跌。 The price has come down and down and down.
从470亿跌倒了10亿到15亿之间。 $47 billion dropped down to 10 to 15.
现在他们每天都在 Every day now they're trying to come up
想办法挽救IPO，我不知道他们是否会这么做。 with something to salvage this IPO,and I don't know if they're gonna do it.
—我们会打扫干净的。我觉得我们很好， - We'll clean it up. I think we're great,
我想我们现在正在为路演做准备。 and I think we're preparing for the roadshow right now.
我想我的发型还行吧。 Just hope my hair is good.
—你的发型看着不错。—好吧。 - Your hair looks great.- Okay.
这比在20英尺巨浪中艰难多了。 This is harder than 20-foot waves.
—我知道了。—你知道为什么吗？ - I get it. - You know why?
因为我能驾驭20英尺巨浪。 'Cause I control the 20-foot waves.
我会踏着20尺海浪... I'll take a 20-foot wave...
在今后10天里的每一天。 every day for the next 10 days.
我一想到就怕被淹死。 I'm scared of drowning just thinking about it.
-好了吧。 - All right.
房地产业正在经历一个根本性的转变。 Real estate is going through a fundamental shift.
从“每个座位固定费用”商品… From a "fixed cost per seat" commodity...
整个世界都对这家公司的过分行为 The world was kind of up in arms
感到愤怒。 about how egregious this company was.
但亚当还是要公开这件事。 But Adam had to go public anyway.
…提前12年。 - ...have a 12-year headstart.
-你有两周的时间 - There's a two-week period you start
正式向投资者推销你的股票。 marketing your shares officially to investors.
这就是路演。 It's called a roadshow.
路演的中心部分 Kind of like a central part of the roadshow
是一段视频。 is a video that goes along with it.
所以，他们已经拍摄了一部分。 So, they had filmed portions of it already.
所以理论上他只是做他该做的事， So theoretically he was just gonna do his part of it,
他们可以编辑进去。 they can edit it in.
-固定成本商品，固定成本商品。 - Fixed cost commodity,fixed cost commodity.
固定成本的商品… Fixed cost commodity...
亚当总是拖延时间， Adam kept delaying,
甚至让满屋子的人 and even literally would leave rooms full of people
等着他，准备好他的状态。 waiting, set up for him to come.
他们花了几十万美元拍亚当没去的片子。 They spent hundreds of thousand dollars on shoots that Adam didn't go to.
那个听起来很棒。 That one sounded great.
—谢谢。 - Thank you.
这似乎是一种拖延症， It seems kind of,like, it's procrastination,
但是，你知道，有没有更深层的原因， but, you know, was there something deeper,
我不知道，为什么你不来拍这个? I don't know, of why you don't show up to film this thing?
最后他们开始拍摄他，但那天他刚好不在。 Finally they start filming him,but that day he was just off.
—稍等一下。 - Just a second.
扎克，你要让这些句子是完整的。 Zack, you need the sentences to be full for me.
所以当你有一个像这样的无效空白时， So whenever you have a dead space like this,
把它放上去。 put that up there.
—总的来说，如果你看到他，他是一个很棒的演讲者， - In general, he's an incredible speaker if you see him,
但他不能真正脱离提词器上而讲出。 but he can't really read off a teleprompter.
他对此很挣扎。 He struggles with that.
—对我来说有点难的原因是 - Yeah, the reason it's a little hard for me is,
我不是那种照本宣读的人，这就是问题所在。 I'm not a guy who reads from a script, that's the thing.
要完全自由地做，我需要，但我不能… To do it totally free, though,I need to, I can't...
…我在逐字逐句地写所以我得稍微放松一点。 I'm doing word-for-word so I'm gonna need to loosen it up a little bit.
我想随着时间的推移 And I think as the day wore on,
这件事越来越好。 it just went on and on and on and on.
他看起来更加疲惫不堪， And he seemed more frazzled
无法熬过去，没有任何意义。 and wasn't getting through it and wasn't making sense.
—根据我们的品味… - Based on our savor...
啊!啊!我们走吧。 Agh! Ugh! Let's go.
这有点像一场派对。 It became somewhat like a party.
就像整晚都在演戏。 It just almost like devolved the whole night.
—所有公司的员工都需要做同样的事情。 - The employees of all companies all need the same thing.
健康，食物。 Wellness, food.
他只是没有把那里的每个人都做好。 He just didn't do a good job by everyone there.
我想当时在场的很多人压力都很大。 And I think a lot of people who were there were quite stressed.
他们会说，“这事必须得做。”我们说好明天再做的。” They're like, "This has to get done.We're supposed to do this tomorrow."
这几乎就像是，这是你最糟糕的噩梦。 It's almost like,this is your worst nightmare.
-这就是我。这就是我的工作。 - This is who I am. This is what I do.
我致力于一件事，直到它做好为止。 I tackle something until it's right.
我不会停歇。 I will not stop.
现在没人明白这一点， This is what no one's understanding right now,
但没关系，我们会让他们知道的。 but it's okay because we'll make sure they learn.
然后第二天早上， And then the next morning,
他们决定…“不，这是不可能的。 they decide..."No, it's just not gonna happen.
我们需要叫停。” We need to call it off."
亚当来到了WeWork的办公室。 Adam came in to WeWork's office.
他进来时，比平时穿得更正式。 He comes in, he's more dressed up than usual.
并进行全体发言。 And gives an all-hands talk.
他告诉所有员工， And there he basically told all the staff,
“这并不意味着IPO取消。 "This doesn't mean the IPO's off.
”就像，我们会回来，这将是惊人的， "Like, we're gonna come back and this is gonna be amazing
嗯，我们将在今年晚些时候上市。” and, um, we will do an IPO later this year."
但就像幕后的一切都开始发生， But like everything behind the scenes was beginning to happen
开始驱逐他。 to start to oust him.
当时，很少有人知道 At the time, it was less known
亚当是一个完全不稳定的首席执行官， that Adam was this totally erratic CEO
他有救世主般的言论， that had sort of messianic statements
他做事情的方式被很多人称为疯狂。 and was doing things in a way that a lot of people would call crazy.
所以我们把它写进了一个故事里。 Uh, and so we basically laid that out in a story.
应该引起注意的是，有这样一件代表性的轶事 The signature anecdote to the thing that probably got the most attention
就是他和他的朋友包机去以色列旅行， was about how he took a plane trip with friends to Israel,
他们在飞机上吸大麻， and they were smoking pot on the plane,
飞到了以色列，他们带的大麻还没有吸完 and then in Israel they didn't finish all the pot
他们把大麻塞进了装燕麦的盒子里。 and so they stuffed some in a cereal box.
机组成员发现了，并真的愤怒了 The crew on the plane finds it and is sort of incensed.
于是，他们召回了飞机。 And so they recall the plane.
呃，这样亚当和他的朋友不得不自己想办法从以色列回来了。 Uh, and so then Adam has to find his own way back from Israel.
当你能把两台火箭 When you can land
同时降落在驳船上，而你还在抽大麻， two rockets concurrently on barges and you smoke pot,
你被看作是古怪和可爱的家伙。 you're seen as quirky and likable.
当你没有成功上市而你的投资人还在亏钱时， When you don't go public and your investors lose money,
人们突然间就认定抽大麻是犯罪行为。 all of a sudden they decide that smoking pot is a criminal activity.
一旦艾略特的文章出炉， Once Eliot's article came out,
他就成为华尔街的不能接触的人。 he became pretty much untouchable on Wall Street.
所以，他决定辞职 And so, he made the decision to step down
这也是应了很多外人的敦促。 at, like, the urging of a lot of different people.
-亚当·诺伊曼(Adam Neumann)将卸任… - Adam Neumann is expected to step down as...
该公司在短短六周内从470亿美元的估值 The company went from a $47 billion valuation
跌至濒临破产的境地。 to near bankruptcy in just six weeks.
—现在看来，公司的未来非常不确定。 - The future of the company very uncertain at this point.
当我第一次听说WeWork的金融崩溃时， When I first heard about WeWork's financial collapse,
我真的真的为Adam I honestly did feel really, really sad
感到难过。 for Adam.
因为我感觉他全身心都相信 Because it felt like he believed in what he was doing
自己在做的事。 with every fiber of his being.
WeWork现在突然下滑， WeWork now is suddenly in decline,
这家经营共享办公室公司新的金融生命线 the office-sharing company's new financial lifeline
给了它那饱受争议的联合创始人亚当.诺伊曼 giving its controversial co-founder Adam Neumann
一笔17亿的遣散费用以让他辞职 a $1.7 billion payout to step down
据报道，这家陷入困境的公司正计划大规模裁员。 while the troubled company's reportedly planning massive layoffs.
当我开始对它有了更多的了解， When I started to learn a little bit more about it,
嗯… um...
…这种悲伤 that sadness
很快就变成了愤怒。 turned to anger pretty quickly.
因为… Because...
因为…现在，突然间，我觉得这个人 now all of a sudden,it felt like this person
用这种美好的工作方式， lied to me, lied to a bunch of people,
和美好的生活方式 about this beautiful way of working
骗了我，还骗了一群人。 and this beautiful way of living.
我很生气 I felt angry at him
他这么做了，但也很生气我 for doing that, but also felt angry at me
竟然相信了他的鬼话。 for, like, buying the bullshit.
当他们开始裁员时，愤怒变成了狂暴。 And when they started laying people off,the anger switched to rage.
就好像We这个We那个，We成长，We生活，we工作。 It seemed like WeThis,WeGrow, WeLive, WeWork.
We-we-we-we-we. We-we-we-we-we.
你知道，这些都将成为我们，而不是我。 You know, it's gotta be we, not me.
是我们在为了每个人，而不是亚当。 It was we for everybody, except for Adam.
他得到了价值17亿美元的黄金降落伞。 He got a golden parachute worth $1.7 billion.
一想到会有这么多钱给亚当， The idea that there would be all this money given to Adam
就泄气了。 was demoralizing.
你知道，那种，有点儿让你不爽， Y ou know, that kind ofsticks in your craw a little bit,
尤其是当你被教导“一切都是关于我们”的时候， particularly when you've been preached at about, "It's all about we."
如果这是你的交易你坐拥这些钱 If that's your deal and you're sitting on all this money
而且你真的相信自己一直在说的话， and you really believe in what you were saying the whole time,
你应该把一部分钱还给那些被骗的员工。 you should give some of the money back to help the employees who got screwed.
我觉得最让人沮丧的是， I think what's frustrating about all of that
当你把故事集中在亚当身上时， is that, when you focus the story on Adam,
你却忽略了有多少人非常非常努力地 you miss how many people worked really, really hard
工作，来实现这个不可能实现的愿景， to bring this impossible vision to life,
而他们一无所获。 who got nothing.
他们很关心WeWork。 They cared about WeWork a lot.
他们为它的成功付出了代价。 They were invested in its success.
他们投资于社区。 They were invested in the community.
他们在经济上受到了伤害。 And they were hurt financially.
还在声誉上。 Reputationally.
突然间，这家他们花了多年时间经营的公司 Suddenly this company that they spent years on
成了一个笑柄。 is a laughingstock.
-我的思想在WeWork被扭曲了， - My mind was warped in such a way at WeWork
我觉得当我离开时，我必须把它复原。 that I felt, when I left,I had to unwarp it.
他们不关心你。 They don't care about you.
你知道，这真的，真的让我很困扰， You know, like that really,really messed with me,
因为我想，"谁在告诉我真相?" because I thought,"Who is telling me the truth?"
我做了很多治疗来理清 I have done a lot of therapy to like navigate through
发生了什么。 what happened there.
为什么结束时我那么伤心? Why was I so devastated when it ended?
为什么我感觉，不是我丢了工作， Why did it feel like,not that I lost a job,
而是我失去了目标? but like I lost my purpose?
我们很多人都被耍过心术。 Some mind trick has been played on a lot of us.
你知道，就是......我认为自己是这样的… You know, it just......I think of myself as this...
…小女孩，我想对自己说 younger girl,and I wanna say to her,
"你没做错什么" "You didn't do anything wrong."
比如，“你很有价值的， Like, "You're valuable
而那家公司并不是你的价值所在。” and that company is not your worth."
而是因为我觉得，我现在要怎么改变这个世界 But because I felt like,how am I gonna change the world now?
我需要这个。 Like, I needed that.
当我回顾我在We社区 When I look back on my time spent
度过的时光… in the We community...
我看到了所有我交的朋友。 I see all the friends that I made.
嗯，我现在还有很多关系。 Um, all the relationships that I still have.
所有我深切关心的人。 All the people that I deeply care about.
这些人是我在We社区之外不会遇到的。 The people that I wouldn't have met outside of the We community.
我注定要记住这些人。 Those are the people that I choose to remember.
不是... Not...
那个毁了它的混蛋。 the asshole that wrecked it.
人们会在亚当·诺伊曼身上 You know, people will see in Adam Neumann
看到他们想看到的东西。 what they wanna see.
对很多人来说，这可能不是最令人满意的答案， That may not be the most fulfilling answer for a lot of people,
但我确实认为他能代表的远不止 but I do think that he can represent a lot more
他的真实面目。 than what he really is.
但是我想， And I think that, you know,
他能够引起人们共鸣的原因 the reason that maybe he resonates with people
是因为他让人觉得有亲和力。 is because it felt like he was close.
很明显，关于WeWork和Adam，有些事情 Clearly there was something about WeWork and something about Adam
他是可以成功的。 where maybe he could have pulled it off.
它们本可以结合在一起成为美好的事物。 It could have come together into something beautiful.
但是,不幸的是他树立一个负面榜样, But, unfortunately he set an example
为其他后续企业家也许是有害的, which maybe is harmful for other entrepreneurs to follow,
或者他是美国梦的体现,我们担忧的, or he's embodied the American dream in a way that worries us
因为它是如此有吸引力,它是如此的令人陶醉的 because it was so attractive and it was so intoxicating
而这个灾难性的结果, and yet had this disastrous result,
困扰我们超过如果他刚造成 that that bothers us more than if he had just been
与WeWork一同失败。 a failure with WeWork.
有一些非常特殊的元素在WeWork中 There's a lot of really special elements about WeWork
那就是... that...
我希望继续坚持下去。 I hope continue to last.
特别是当我们身处新冠病毒肆虐时代， Like especially as we sit in this time of COVID
大家都在家里工作， and we're, you know,people are working from home,
我自己也在家里 and, you know,I, myself, have been inside,
工作了好几个月。 mostly inside for,you know, months and months.
就是在我和其他人交流的那些日子中， And it is on the days that I get to interact with other people
我回到家就会这样想，“哇，那真是充实的一天。” that I come home and I'm like,"Wow, that was a fulfilling day."
社区，我认为已经被... Community, I think, has been...
从我们的世界里，一点一点地拿走 taken piece by piece from our world
在此后很长的一段时间里，非常缓慢地进行， for quite a while, like very slowly,
现在我们严格讲，是处在一个疫病流行的恐惧中， and then now here we are sitting literally in... in a pandemic
因此缺乏交流，而我宁愿付出一切... of lack of interaction and I would give anything to like...
让人们再次不断受到折磨。 be consumed with people again.
我们一起工作 The vision of us working together,
共创美好的愿景，今天正在缺失。 to be better together, is lacking today.
我认为我们需要这个。 I think we need that.
我们回溯古希腊城镇的广场时代的本质。 We go back in time to the Greek town squares.
它一直都存在着。 It has existed forever.
社区也会一直存在。 Community has existed forever.
因为它对人类的生存发展至关重要的。 Because it's crucial to our survival as human beings.
如果我们失去了彼此，我们会怎样？ What are we if we don't have each other?
翻译：hardstick 校订：HARDSTICK >>>>oakislandtk<<<<<